by David Carleton | Nov 17, 2011 | email marketing
It’s tempting to think of newsletters and e-mail marketing the same way as you think of personal e-mail. But it’s essential to give your e-mail or newsletter marketing campaign some thought and planning so that you keep and grow your list of subscribers....
by David Carleton | Nov 15, 2011 | website traffic
Wouldn’t you like to know how long people stay on your website? Where they come from? What pages they are looking at the most? Seems almost impossible, doesn’t it? With the tracking analytics programs, it’s quite possible. Most web hosts offer...
by David Carleton | Nov 10, 2011 | referral marketing
How do people find out about your business? Better yet, how do you find out about businesses? How did you find the last person who cut your hair or fixed your car? Chances are you were referred by someone. Business is not so different from the rest of life: one of the...
by David Carleton | Nov 8, 2011 | San Diego Local Business Marketing Consultant
What’s a good way to get people to give you their contact information? Consider this: anyone visiting your site needs information. However they find your site, they have a problem or a concern and they’d love to find out that you have just what...
by David Carleton | Nov 3, 2011 | San Diego Local Business Marketing Consultant
Imagine this: you’re in the market for a new car. You stumble upon a dealership that you haven’t heard of before, but they promise great deals so you go in to take a look. You see a car you might be interested in, but the only thing on the sticker is the...