by David Carleton | Mar 24, 2011 | Local Business Marketing, marketing consultant san diego, Mobile Marketing, San Diego Local Business Marketing Consultant, San Diego Marketing Consultant, small business marketing
Foursquare is part of the next generation of mobile applications. Described by the company that created it as “a friend-finder, a social city-guide, and a game that encourages users to explore their neighborhoods and rewards them for doing so,” Foursquare is an...
by David Carleton | Mar 8, 2011 | Internet Marketing, Local Business Marketing, marketing consultant san diego, San Diego Local Business Marketing Consultant, San Diego Marketing Consultant, small business marketing, social media marketing, website traffic
Business networking sites like LinkedIn and Plaxo are sprouting up like so many weeds all over the Internet. If you have held out joining these networks, thinking their popularity would blow over, I’ve got some bad news for you: they aren’t going away. It’s time to...
by David Carleton | Mar 3, 2011 | Google Adwords, Local Business Marketing, marketing consultant san diego, San Diego Local Business Marketing Consultant, San Diego Marketing Consultant, small business marketing
As I’m sure you’ve already discovered, it now takes more than your typical Sunday ad, radio spot and Google adwords campaign to get the sales you used to. The problem? Fewer buyers and intense competition from everywhere to get them. Over the years, you’ve invested...
by David Carleton | Mar 1, 2011 | Internet Marketing, Local Business Marketing, marketing consultant san diego, referral marketing, San Diego Local Business Marketing Consultant, San Diego Marketing Consultant, small business marketing, social media marketing, website traffic
I was speaking to a business owner last week who was obviously struggling. Leads generated from the usual places off, response to his advertising is almost non-existent and website traffic is down 75%. “Joe” asked me to put together a proposal for turning his...
by David Carleton | Feb 22, 2011 | marketing consultant san diego, Search Engine Marketing, seo
Proper search engine optimization (SEO) is crucial to the success of your website. Unfortunately, taking the time to learn about SEO while at the same time running a business can be a bit difficult and time-consuming. Many busy business owners find it necessary to...
by David Carleton | Feb 19, 2011 | Internet Marketing, referral marketing, San Diego Local Business Marketing Consultant
Testimonials are one of the most powerful yet under-utilized and overlooked tools you can apply to your marketing efforts. They are neutral 3rd party endorsements. They build trust, get attention and overcome skepticism on even the toughest buyers. Customers that give...
by David Carleton | Feb 17, 2011 | marketing consultant san diego, social media marketing
Does the concept of starting a social media marketing campaign scare you? Don’t let it. While social media sites are quickly growing, they’re also becoming easier to use and are welcoming not only social butterflies but businesses as well. Social media...
by David Carleton | Feb 15, 2011 | marketing consultant san diego, Mobile Marketing
We live in a fast-paced society. Even though we have storefronts and websites, it is often difficult to make contact with those we’d like to offer our products and services to. While many are accessing the web from smartphones and iPads, they’re not always...
by David Carleton | Feb 10, 2011 | marketing consultant san diego, website traffic
Are you a small business owner with a minimal marketing budget? If so, you may need to consider attempting a few tried and true guerrilla marketing strategies. What is guerrilla marketing? It’s the use of your imagination and personal energy to construct...
by David Carleton | Feb 8, 2011 | Internet Marketing, marketing consultant san diego
While telephone directory printers still deliver their books door-to-door every year, spending money from your marketing budget to place an ad may not be as effective as it once was. The internet has taken on a huge role in the marketing of both online and offline...