As I’m sure you’ve already discovered, it now takes more than your typical Sunday ad, radio spot and Google adwords campaign to get the sales you used to. The problem? Fewer buyers and intense competition from everywhere to get them.
Over the years, you’ve invested thousands in newspaper advertising, direct mail, home shows, radio, etc. for only one reason….to get prospects to visit your business. Then you spent even more time and money to close the deals. I am going to show you how to make that investment work even harder.
So why do prospects eventually buy from you? Certainly price is a factor. But somewhere along the way, your prospect decided they liked you and trusted you. And if you continue to keep your promises and deliver great “after the sale” service, their respect and “affection” for you and your business will continue to grow. Remember, people buy from people, not companies.
You may be saying to yourself, OK, I get that, but why is all this important? Because most companies spend the majority of their time and marketing budget trying to convince “strangers” to buy from them using a vehicle that most consumers inherently don’t trust…advertising!
Don’t get me wrong advertising is important and certainly has its place in building your business. But the fastest, cheapest and most effective means of finding new business is through referrals. A referred prospect comes to you pre-disposed to buy your products or services. Why? Because they are being sent to you from a previous customer that already knows, likes and trusts you. The bottom line is that referred prospects are easier to convert to paying customers than those that come from advertising.
And guess how much it costs you when that referral turns into a sale? ZERO!
Now that you understand how effective referral marketing can be, it’s time to start a referral marketing campaign. You can do this in any number of ways including e-mail, phone calls or direct mail. The most important thing to do though is to create a referral marketing system and then automate it as much as possible.
Systemizing and automating your referral marketing system will help you leverage your time and resources. In addition, the easier you make it for you and your employees to ask for referrals, the more likely it is that it will get done.
Here’s a real shocker. I read one study that said 91% of customers would give a referral, but 80% have never been asked. Want to increase your sales ASAP? Start asking your current customers for referrals.
In The Essential Referral Marketing System Manual I reveal dozens of ways to get more referrals. To learn more just go to http://GetReferralsASAP.com.
