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Local Business Marketing Strategy – How to Evaluate Your Social Media Campaign

by | Mar 31, 2011 | Local Business Marketing, San Diego Local Business Marketing Consultant, San Diego Marketing Consultant, social media marketing

“Frustration” – a word frequently used to describe companies new to social media and those who have been involved in social media but have yet to enjoy a return. The problem is two-fold. First, establishing a social media presence takes time and continued...

Local Business Marketing Strategy – How To Create a Lucrative Geo-location Marketing Campaign

by | Mar 29, 2011 | Local Business Marketing, local search, San Diego Local Business Marketing Consultant, San Diego Marketing Consultant, small business marketing

Marketing is essentially communicating your business and its product or service offerings to potential customers. It is a way of inciting interest and describing the advantages and features uniquely presented by your company. However, as valuable as marketing can be,...

Marketing Consultant San Diego – What is FourSquare and How Can it Help My Business?

by | Mar 24, 2011 | Local Business Marketing, marketing consultant san diego, Mobile Marketing, San Diego Local Business Marketing Consultant, San Diego Marketing Consultant, small business marketing

Foursquare is part of the next generation of mobile applications. Described by the company that created it as “a friend-finder, a social city-guide, and a game that encourages users to explore their neighborhoods and rewards them for doing so,” Foursquare is an...

5 Reasons to Utilize Business Networking Websites

by | Mar 8, 2011 | Internet Marketing, Local Business Marketing, marketing consultant san diego, San Diego Local Business Marketing Consultant, San Diego Marketing Consultant, small business marketing, social media marketing, website traffic

Business networking sites like LinkedIn and Plaxo are sprouting up like so many weeds all over the Internet.  If you have held out joining these networks, thinking their popularity would blow over, I’ve got some bad news for you:  they aren’t going away.  It’s time to...

Marketing Consultant San Diego – Referral Marketing – The Fastest Way to Generate Sales Now!

by | Mar 3, 2011 | Google Adwords, Local Business Marketing, marketing consultant san diego, San Diego Local Business Marketing Consultant, San Diego Marketing Consultant, small business marketing

As I’m sure you’ve already discovered, it now takes more than your typical Sunday ad, radio spot and Google adwords campaign to get the sales you used to.  The problem?  Fewer buyers and intense competition from everywhere to get them. Over the years, you’ve invested...

Marketing Consultant San Diego – Doing Nothing is NOT a Strategy! – Recession Survival Checklist

by | Mar 1, 2011 | Internet Marketing, Local Business Marketing, marketing consultant san diego, referral marketing, San Diego Local Business Marketing Consultant, San Diego Marketing Consultant, small business marketing, social media marketing, website traffic

I was speaking to a business owner last week who was obviously struggling.  Leads generated from the usual places off, response to his advertising is almost non-existent and website traffic is down 75%.  “Joe” asked me to put together a proposal for turning his...