Local Business Marketing Strategy – Guerrilla Marketing Strategies to Drive More Traffic and Convert More Leads

Local Business Marketing Strategy – Guerrilla Marketing Strategies to Drive More Traffic and Convert More Leads OK, so store or website traffic is down and a lot of consumers have slowed or completely stopped buying non-essential products like home improvement, hot...

Local Business Marketing Strategy – How to Evaluate Your Social Media Campaign

“Frustration” – a word frequently used to describe companies new to social media and those who have been involved in social media but have yet to enjoy a return. The problem is two-fold. First, establishing a social media presence takes time and continued...

Local Business Marketing Strategy – How To Create a Lucrative Geo-location Marketing Campaign

Marketing is essentially communicating your business and its product or service offerings to potential customers. It is a way of inciting interest and describing the advantages and features uniquely presented by your company. However, as valuable as marketing can be,...

Marketing Consultant San Diego – What is FourSquare and How Can it Help My Business?

Foursquare is part of the next generation of mobile applications. Described by the company that created it as “a friend-finder, a social city-guide, and a game that encourages users to explore their neighborhoods and rewards them for doing so,” Foursquare is an...

5 Reasons to Utilize Business Networking Websites

Business networking sites like LinkedIn and Plaxo are sprouting up like so many weeds all over the Internet.  If you have held out joining these networks, thinking their popularity would blow over, I’ve got some bad news for you:  they aren’t going away.  It’s time to...

Marketing Consultant San Diego – Referral Marketing – The Fastest Way to Generate Sales Now!

As I’m sure you’ve already discovered, it now takes more than your typical Sunday ad, radio spot and Google adwords campaign to get the sales you used to.  The problem?  Fewer buyers and intense competition from everywhere to get them. Over the years, you’ve invested...