The Importance of A Good Theme Design

Your website should be the hub of all your online business. It is your “silent salesman” working for you 24 hours a day, 7 days a week. And just like meeting a prospect in person for the first time, you never get a second chance to make a first impression.

Most experts agree that you have about 10 seconds to make a favorable impression on someone arriving at your website for the first time. Either they find what they are looking for or they push the “back button” and move on to the next site.

Other than the actual content on your site, website theme design, layout and navigation are key to making sure your website visitor has a pleasant experience. If your website looks like it was “thrown together” you are literally shouting to your visitors that you are not professional.

We can build a totally new website from scratch if you’re just starting out or give your current site a new look and feel.  Please contact David Carleton to schedule a free website consultation.

Search Engine Optimization (SEO) – What is it and Why is it Necessary?

SEO or search engine optimization is a strategy used to improve the on-site or on-page content and coding of your website in order to become more relevant to the search engines for your niche and keywords. Implementing SEO strategies will help increase visitor traffic because your site will rank higher in the Search Engine Results Pages (SERPS).

Take a moment to think about how many times a day you do a Google search for something and how many times you actually go past page one during your search. If you’re like most, not too many times.

In fact, some studies suggest that 90% of people searching for products and services on the Internet never search beyond page one.

Ongoing strategic and effective search engine optimization can continually improve your rankings month after month, year after year.

Can you get to page one without SEO? Yes, through means like Pay Per Click advertising (Adwords). The problem with PPC is that as soon as you stop paying for the service, your ad and hence your Internet marketing and page one ranking disappears. And although we manage Pay Per Click advertising for many of our clients, PPC should not take the place of proper SEO.

SEO helps you achieve more long lasting search engine ranking status because your listing appears in the “natural” or “organic” listings where 80% of all the clicks take place.

Regardless of whatever other strategies you implement, SEO should be one of them. We offer basic and advanced “done for you” SEO services.

For those clients that don’t have a website, we help you strategize about what you need and then interpret those needs into a website that reflects your Unique Selling Proposition (USP) in such a way that both prospects and search engines will find you. Click here to learn more about our Create a New Website for your company.