Over the years, you’ve invested thousands in newspaper advertising, direct mail, home shows, radio, etc. for only one reason….to get prospects to visit your business. Then you spent even more time and money to close the deals. I am going to show you how to make that investment work even harder.
Referral marketing is one of the fastest, cheapest and most effective means of finding new business is through referrals. A referred prospect comes to you pre-disposed to buy your products or services. Why? Because they are being sent to you from a previous customer that already knows, likes and trusts you.
The bottom line is that referred prospects are easier to convert to paying customers than those that come from advertising. And guess how much it costs you when that referral turns into a sale? ZERO!
Most companies spend the majority of their time and marketing budget trying to convince “strangers” to buy from them using a vehicle that most consumers inherently don’t trust…advertising!
In addition, after a prospect finally does become a customer, they are all but ignored in terms of marketing time, money and resources. Seriously, think about your own business – do you have a referral marketing SYSTEM and budget in place right now? Most don’t and that is such a shame and a missed opportunity to increase your sales and profits.
I read one study that said 91% of customers would give a referral, but 80% have never been asked. Want to increase your sales ASAP? Implement a referral marketing system!
Now that you understand how effective referral marketing can be, it’s time to start a referral marketing campaign. You can do this in any number of ways including e-mail, phone calls or direct mail. The most important thing to do though is to create a referral marketing system and then automate it as much as possible.
Systemizing and automating your referral marketing system will help you leverage your time and resources. In addition, the easier you make it for you and your employees to ask for referrals, the more likely it is that it will get done.
I created The Essential Referral Marketing System to help small business owners take advantage of this amazing marketing and lead generation tool. To learn more go to www.GetReferralsASAP.com.
To learn more, set up a phone consultation or get pricing, please call or e-mail
David Carleton at 858-442-3131
David[at]StreetSmartSalesAndMarketing.com
