by David Carleton | Sep 6, 2011 | Blog Marketing
What happens after you make a sale or provide a service? Do you keep in touch with your customers and clients or do you just hope they’ll come back? Wouldn’t you like to give more information about what you provide? Better yet, don’t you want to show...
by David Carleton | Aug 9, 2011 | San Diego Local Business Marketing Consultant, Search Engine Marketing
Search Engine Optimization is generally comprised of two distinctly different activities… optimizing the website itself, referred to as “on page” optimization, and increasing the authority of the website in the eyes of the search engines, referred to as...
by David Carleton | Apr 12, 2011 | Local Business Marketing, marketing consultant san diego, San Diego Marketing Consultant
Testimonials are one of the most powerful yet under-utilized and overlooked tools you can apply to your marketing efforts. They are neutral 3rd party endorsements. They build trust, get attention and overcome skepticism on even the toughest buyers. Customers that give...
by David Carleton | Mar 31, 2011 | Local Business Marketing, San Diego Local Business Marketing Consultant, San Diego Marketing Consultant, social media marketing
“Frustration” – a word frequently used to describe companies new to social media and those who have been involved in social media but have yet to enjoy a return. The problem is two-fold. First, establishing a social media presence takes time and continued...
by David Carleton | Mar 29, 2011 | Local Business Marketing, local search, San Diego Local Business Marketing Consultant, San Diego Marketing Consultant, small business marketing
Marketing is essentially communicating your business and its product or service offerings to potential customers. It is a way of inciting interest and describing the advantages and features uniquely presented by your company. However, as valuable as marketing can be,...