by David Carleton | Feb 19, 2011 | Internet Marketing, referral marketing, San Diego Local Business Marketing Consultant
Testimonials are one of the most powerful yet under-utilized and overlooked tools you can apply to your marketing efforts. They are neutral 3rd party endorsements. They build trust, get attention and overcome skepticism on even the toughest buyers. Customers that give...
by David Carleton | Feb 15, 2011 | marketing consultant san diego, Mobile Marketing
We live in a fast-paced society. Even though we have storefronts and websites, it is often difficult to make contact with those we’d like to offer our products and services to. While many are accessing the web from smartphones and iPads, they’re not always...
by David Carleton | Feb 3, 2011 | marketing consultant san diego, seo
You have a website and everyone keeps telling you that you need to take the time to optimize your website for the search engines. They’re throwing around terms like SEO and SEM and everything seems like a confusing mess. In order to have a successful website, or...
by David Carleton | Feb 1, 2011 | marketing consultant san diego, social media marketing
When the internet was first developing, most of the information you could find about a product or business was published by the product creator on a business website. Consumers would search for information, find product details or specifications, and use that...
by David Carleton | Jan 16, 2011 | San Diego Local Business Marketing Consultant, website traffic
Driving traffic to your website is one thing. Driving targeted traffic, traffic from those who are actually interested in your products or services, is something entirely different. Your website is a reflection of your off-line store and business and you’ll need...