Local Internet marketing has grown by leaps and bounds. Today the technology allows you to hyper focus on your local area, and one of the best ways to do that is via Facebook Timeline Marketing.
Creating a business page on Facebook is your opportunity to increase your brand outside your store front. It’s like having another storefront in many ways because it makes it that much easier for your customers to share information with those who aren’t customers yet.
Additionally, it allows you to engage with customers and potential customers in a fun, interactive way. Whether you have a local beauty salon, a restaurant, a dentist office, an architectural firm, or another type of business entirely, you should market on Facebook timeline.
With Facebook you can:
- Build Awareness — Once you build your business page on Facebook you’ll enjoy many options to let people know about your business. You’ll start with current customers, asking them to “like” your page, but then it will quickly expand and new people will discover your business.
- Engage & Interact — Facebook has many features that allow you to engage and interact with other Facebook users. There are social plugins, you can create an app, create sharable memes, place an advertisement and more.
- Improve Relationships — Facebook gives you an easy way to tell current and future customers about sales, post how to videos, and more about your business. When a client feels that they’ve developed a relationship with you, they’ll be more likely to not only continue buying from you, but they’ll be more likely to tell others about you.
Facebook Timeline marketing is essentially word-of-mouth marketing taken to a technological level. Being that it is technical it can be overwhelming. Even if you have technical knowledge yourself, it can be a time sucker if you don’t know what to do, or if you don’t realize that you can hire someone to do it for you.
In your business you probably hire a lot of people, such as an accountant, a bookkeeper, sales associates, and others. You probably have at least one contractor already, whether that is someone who cleans your office, or the company who fixes your copy machine. You can also hire a contractor who will handle all your Facebook timeline marketing needs. They are called various titles such as: Internet marketing consultants, social media experts/consultants, or Internet marketing professionals, but what they do is focus the entirety of their efforts on the specialty of Internet marketing.
You have a specialty too. It’s imperative that you focus on that specialty and allow others to focus on their specialty for the very best results. Taking time away from your main money making activity, whatever that may be, is not always a good investment of time. Remember time is also money.
The money you pay an Internet marketing consultant to professionally run your Facebook marketing campaigns is worth time to you. This is time that you can invest in your main money making activity whether that is cutting hair, pulling teeth, or baking bread. If you truly want to build your business, hire an Internet marketing consultant whose specialty is managing Facebook Timeline Marketing campaigns and watch your business boom!
