Not a lot of local businesses know about Google Alerts. Let’s face it, local businesses are far too busy providing their products and services to sit up and take notice of what is freely available to them on the Internet.
How do you get Google Alerts? Basically, if you sign up for any Google Service such as Google Analytics you will already have an account with Google. Simply log in and select Google Alerts.
What is Google Alerts?
Google Alerts is a service that alerts you based on whatever you select as your alert. For example, say your business name is “Harry’s Plumbing Service”. Whenever this name is mentioned Google will send you an email telling you the website that mentioned this name.
Why is this good? You can check whether what is being said is good or bad. People talk about businesses all the time. That’s how we learn to either purchase or avoid a certain company.
Google Alerts is a local business marketing strategy that will alert you at any mention of your business name, service or product. Then, if the review was bad, you can make amends by explaining yourself and put your business back into a better light.
As you can see, there are many ways to use Google Alerts to provide a great benefit to your business.
Need help utilizing Google Alerts? Contact us to learn more David@StreetSmartSalesAndMarketing.com or call 858-442-3131
