Imagine this: you’re in the market for a new car. You stumble upon a dealership that you haven’t heard of before, but they promise great deals so you go in to take a look. You see a car you might be interested in, but the only thing on the sticker is the price. The salesman tells you that this is the best car you’ll ever drive and it’ll last for 20 years, but won’t let you test drive it. Would you buy the car on the spot based on nothing but the price and the salesman’s promises? That’s what many businesses expect new customers to do.
New customers can be talked into making a purchase, and usually they want to make one. But they want to make sure they are spending their money on a product or service that will give them their money’s worth. How can you ease their minds? By offering them a free chance to see what you’re all about. The best way to do that is to offer a special report.
Special Reports are small, free reports about your product, service, or industry. One special report can accomplish three things:
–Establish you as an expert
The mere fact that you offer customers a “special” report, allows you to position yourself as someone with the knowledge and expertise to help them.
–Give customers information
A special report, done the right way, can offer clients and customers information that is relevant, useful, and interesting to them. New customers are encouraged to trust you when you prove you can provide substance to your sales message.
–Allow you to keep in touch
If your website offers a special report, you can capture a customer’s name and email address. This allows you to send them further information when it becomes available, or offer a discount or special event.
By offering a short, free special reports, you can give new customers peace of mind and encourage them to buy from you. If you would like to learn more about how special reports can capture new business Click Here
David Carleton is a San Diego Local Business Marketing Consultant who specializes in showing small business owners how to spend less and get more from their marketing and advertising using low cost strategies in local business marketing, lead generation and conversion, Internet marketing and social media. To download a copy of the free report, “7 Steps to Website Success”, go to http://LocalBusinessMarketingSuccess.com
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