Google Hangouts is a video chat platform that was released in 2013. Before the launch of Hangouts, Google had promoted many similar, but technologically distinct messaging services and platforms across its many products; most of which are now discontinued with the launch of Hangouts.
A Google Hangout is a local business marketing strategy that lets you have a one-on-one or group conversation via video. This is perfect for businesses that need to meet face-to-face with customers or clients, as well as their staff, coworkers, and business associates.
In the past, business owners flew themselves, and their employees, all over the globe to partake in face-to-face meetings. Not only is frequent travel expensive, but it takes up a lot of time that could be spent on other areas of the business.
Just a few short years ago, travel was the only way to connect face-to-face with business associates and clients in multiple locations.
Google Hangouts provides a solution to help companies still reap the benefits of these important meetings no matter where the two parties may be located physically.
The good thing is that it is not limited to just two people; you can have a group of up to 15 people on any given Hangout. Some of the other benefits include:
- The ability to join a Hangout easily from a desktop, tablet, or laptop
- The ability to share your screen with everyone on the Hangout
- The ability to hold public Hangouts to demo new products or services
- All Hangout streams are encrypted and secure
One convenient feature of Google Hangouts is that they’re hosted on YouTube, and that means that you can easily promote your video on your website or your other social media channels.
Another creative way to use Hangouts is to show your customers and prospects that you are an expert in your industry. It’s the ideal place to promote your business and yourself while also giving your audience valuable and helpful information.
Last, but not least, Google Hangouts is the perfect tool to help you put a “face” on your business and connect with your target audience in a personal way. Seeing someone’s face immediately builds a level of trust that will put potential customers at ease about doing business with you.
Shut down the fear of the “unknown” by having public or private Hangouts with your potential customers as a new way to convert hot leads into paying customers.
