The best thing about internet marketing is the world of opportunities it opens up when it comes to marketing a product or service and using a local business marketing strategy.
You can literally target your marketing to certain segments of the population with a few clicks of a mouse.
One of the ways to zero in on a particular group of people would be by using PPC (pay per click) marketing as a local business marketing strategy. This type of marketing requires a certain level of skill, however, so you must be careful in understanding how to decide if PPC marketing is really for you.
One of the reasons why PPC marketing is a popular local business marketing strategy is because it enables you to move to the top of the search engine results for your specified keywords fairly quickly. However, this is not without a cost, so you have to be mindful of your budget and stay within it.
PPC marketing is a process of setting up ads that are related to the product or service you are selling using a variety of keyword phrases you have chosen that relate to the item you are selling.
For instance, you may be selling dog bark collars, so you might choose a group of keywords such as “dog bark collars, bark collars for dogs, dog barking problems, dog training barking” etc.
Anytime someone types in these keyword phrases, your ad has a chance of coming up on the screen. If they click on, you are charged a predetermined amount for that click whether they purchase the product or not.
When you create campaigns, you will design each one so that it’s focused on specific groups. In order to do that, you will enter in keyword phrases associated to the markets that you advertise to.
If you have yet to create an account, head on over to http://www.adwords.google.com/select to get started.
Once you set up your account, Google will ask for information concerning your target audience including whether you wish to focus on specific groups by language or location.
Typically, I choose English and include countries like Canada, United States, UK, and Australia, however you can easily edit your targeted locations at any time should you wish to make changes to the groups of people that will be able to see your ads later on.
The flexibility offered through language and location targeting allows advertisers to develop content tailored to specific groups, nationalities and locations.
This is an exceptional benefit of the Adwords system if you are planning to cater to specific languages such as French or Spanish, or you are interested in only having your advertisements appear to residents of certain countries.
Another great benefit of using Google is that they place no minimum order restrictions on accounts. This means that you can start advertising on Google without having to invest a lot of money and is a great local business marketing strategy.
In addition, you can easily edit your budget at any time should you wish to start off small and increase it as you become more experienced using the system.
David Carleton is a San Diego Local Business Marketing Consultant who specializes in showing small business owners how to spend less and get more from their marketing and advertising using low cost strategies in local business marketing, lead generation and conversion, Internet marketing and social media. To download a copy of the free report, “7 Steps to Website Success”, go to http://LocalBusinessMarketingSuccess.com
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Topic: Local Business Marketing Strategy
