If you’re a local business and you haven’t discovered the power of video marketing as a local business marketing strategy yet, it will truly blow you away. Putting videos online about your business is one of the most powerful ways to get Web traffic and exposure, and you don’t need to be an ace filmmaker to do it. Here are 5 reasons you should get into video marketing.
YouTube Is Huge
As of this writing, YouTube is the 4th most popular search engine on the Web. We’re talking about billions of views per day. People get on it to look for all kinds of information and your videos could be what they see.
If you produce simple videos related to your service that help them with their problems, they’ll click on your link to see what else you have to offer.
Get Personal
Videos give your business a personal touch and that’s what it needs. When you market with videos, you create a personal connection with your market. Many people will feel like they’ve already met you. This increases the chance that they’ll go to your business when they need the services you offer.
Show Don’t Tell
You can show pictures and explanations of your products on your website, but with videos you can actually show them what they do. Give them a demonstration where they can see the actual results and you’ve already pre-sold your products to them.
A Wider Reach
Video marketing puts you in touch with a wider audience than you’d have with just text. Many people aren’t ‘readers’ and they find information presented by video much easier to digest. Also, keep in mind that your videos will be seen by people all over the world around the clock.
It’s Free!
The best reason to do video marketing is that it’s completely free for you. Videos can be produced with the simplest recording equipment and editing and uploading doesn’t cost a dime. Compare this local business marketing strategy to how much money businesses have spent in the past on advertising, and you’ll see what a great deal this is.
Starting Your Filmmaking Career
Now that you know what it’s all about, it’s time to get started. Don’t be shy about making your videos. Your videos can be ridiculously simple and still extremely powerful. They can be just a minute or two long, and they should only address one topic per video. If you’ve got lots you want to cover, make a video series.
Once you’ve got a few videos made, create a YouTube channel and upload them. YouTube is the hottest video site, but don’t stop there. As long as you’ve got videos to show the world, upload them to a couple of different sites. You should also embed them on your website, blog and social media sites.
Lots of people are shy about getting in front of the camera. But once you start doing it and realizing how easy video marketing is, you’ll be addicted! Video marketing is a free and easy local business marketing strategy that gets your business massive exposure.
I specialize in helping small business owners drive more traffic, generate more leads and increase sales using proven strategies in lead generation and conversion, Internet marketing and social media. Feel free to contact me contact David Carleton http://LocalBusinessMarketingSuccess.com at 858-442-3131 for a free, no obligation consultation!
David Carleton is a San Diego Local Business Marketing Consultant who specializes in showing small business owners how to spend less and get more from their marketing and advertising using low cost strategies in local business marketing, lead generation and conversion, Internet marketing and social media. To download a copy of the free report, “7 Steps to Website Success”, go to http://LocalBusinessMarketingSuccess.com
Did you like this post? If so, click the Facebook “like” or Google “+1? button below and share it with your friends!
Click Here to Add me to Your Google Plus Circles Google Plus
Topic: Local Business Marketing Strategy
