by David Carleton | Apr 7, 2015 | Local Business Marketing Strategy, Mobile Marketing
Is Your Website Mobile Friendly? Google Says It Better Be! According to Google…”Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a...
by David Carleton | Apr 6, 2015 | San Diego Local Business Marketing Consultant
Not a lot of local businesses know about Google Alerts. Let’s face it, local businesses are far too busy providing their products and services to sit up and take notice of what is freely available to them on the Internet. How do you get Google Alerts? Basically,...
by David Carleton | Mar 30, 2015 | San Diego Local Business Marketing Consultant
With millions of consumers now turning to their smartphones and portable tablets for product purchases, directions to businesses, and more, there has never been a better time for small companies to create their own mobile website. In fact, not having a mobile website...
by David Carleton | Nov 24, 2014 | San Diego Local Business Marketing Consultant
More and more companies are starting to realize the importance of marketing their local businesses using the power of the internet; and it’s not surprising. Local consumers are using the internet more than ever to find local products and services that they need....
by David Carleton | Nov 17, 2014 | San Diego Local Business Marketing Consultant
Search engine algorithms are constantly being adapted to provide users with the latest content that is relevant to their search word or phrase. In order to have a successful online presence, you need to ensure that your website is constantly updated with the very...
by David Carleton | Nov 10, 2014 | san diego internet marketing consultant
YouTube is a great way to attract customers to your brick and mortar store. More and more local business owners are joining in the process. Because of the way Google is handling search, search is becoming more local centric every single day. Posting just YouTube...
by David Carleton | Nov 3, 2014 | San Diego Local Business Marketing Consultant
Audio in marketing can be extremely effective when done right. Listening to a recording of something is often much more compelling than reading it. Many people are auditory, and find it easier to focus. However, there’s a right and wrong way to do it. You obviously...
by David Carleton | Oct 27, 2014 | San Diego Local Business Marketing Consultant
In times past, offline small business owners often over looked the Internet as a marketing medium, much to their detriment. The main reason was that they have a local small business and don’t need to market nationally, much less worldwide. But, the “world...
by David Carleton | Oct 6, 2014 | San Diego Local Business Marketing Consultant
There’s a big misconception about what it means to have an online business. Most people think you can just create a quick website and people will automatically flock to the site to purchase a product or service. Some people even call this the easy way to start a...
by David Carleton | Sep 29, 2014 | San Diego Local Business Marketing Consultant
Facebook advertising can be a powerful tool in your marketing plan, as it offers advantages specific to social media marketing that search engine alternatives like Google Adwords simply can’t compete with. Want to know more of what it’s all about? Here is a guide to...