Local Business Marketing Strategy – Monitor Your Success with Google Analytics
Google Analytics can be your best friend if you’re trying to get detailed statistics about your website’s traffic numbers and traffic sources. In fact, it’s the most popular analytics tool online. The basic service is free, but there is a fee for the premium version....Local Business Marketing Strategy – Google My Business: Overview & Tips for Small Businesses
What is Google My Business? Google My Business is Google’s new local listing platform; replacing Google+ Local and Google Places. This brand new system is a useful local business marketing strategy that makes it easier for local businesses and brands to update and...Local Business Marketing Strategy – Why Video is Important to Your Website and Social Media Marketing
If you think that your website and social media marketing campaigns can do without video, think again. Did you know that one video is equivalent to about 1.8 million words of content in the eyes of the viewer? Or that 46% of all internet users watch at least one video...Local Business Marketing Strategy – Stay Up-to-Date with Google Alerts
Are there times when you wish you could be alerted about new content posted on the web about your business or industry? Wish no more – Google Alerts can help you do all of that and more. Once you set it up, Google Alerts will send email notifications directly to...Local Business Marketing Strategy – Understanding Retargetting in Order to Boost Your Revenue
Retargeting (also called retarget marketing) is a simple but effective way to go after people who have already browsed your site or shown a certain level of interest, but left without buying. They might have placed items in their shopping cart and gotten distracted,...Local Business Marketing Strategy – Get More Out of Your Marketing with Google Trends
Google Trends is an online service that is based on searches performed in the Google search engine; in other words, it is excellent for keyword research and brainstorming possibilities that will take your online presence to the next level. It will show you how popular...Local Business Marketing Strategy – Social Media Marketing and How Engagement Sells
Social media marketing has been building a head of steam for the past decade. Today, social media platforms are an undeniable outlet for any company, organization or individual that wants to reach the masses, no matter how big or small they are. The fact of the matter...Local Business Marketing Strategy – Build a Loyal Social Following with Google+
Google+ (called “Google Plus”) is Google’s social networking site. It is currently the 2nd largest social networking site (Facebook is #1), which makes it an essential component for online marketing. With hundreds of millions of user accounts, Google+ is growing quite...Local Business Marketing Strategy – Restructuring the Way Your Website Should Think About SEO
A few years ago, Search Engine Optimization (SEO) could be neatly defined by just about anyone in the industry. The optimization process could be broken up into “on page SEO” and “off page SEO,” with most of the industry focusing on “on page” while passing the “off...Get Your Free Report
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