Local Business Marketing Strategy – Google Local Listings 3-Pack will now Include Paid Ads
It wasn’t that long ago Google decided to ditch its popular local 7-pack in favor of a smaller 3-pack. However, things are set to change once again as the search engine giant ditches one organic local listing and replaces it with a paid ad. The result? Well, now it’s...
Local Business Marketing Strategy – Avoid Losing Customers Due to NAP Inconsistencies
In an age where social media is more relevant than local newspapers and local listings are more relevant than the physical Yellow Pages, it has become increasingly important to maintain a consistent business profile online. NAP stands for the “name,” “address,” and...Local Business Marketing Strategy – 5 Tips for Creating the Perfect LinkedIn Company Page
Your LinkedIn Company Page is one of the most important elements of your presence on this social media web service. In order to maximize the benefits of using LinkedIn, it is necessary to have an eye-catching company page that represents you and your business in a...Local Business Marketing Strategy – Not Considering User Intent? Your SEO Strategy is Incomplete
“Just Google it” is the phrase you probably hear everywhere you go nowadays. As search engines continue to improve by focusing more on user experience, your search engine optimization (SEO) strategy should always consider decoding user intent. What is User Intent?...Local Business Marketing Strategy – How to Write Facebook Ad Copy that Converts
Are your Facebook ads failing to convert? The answer could be in your content. Attracting potential customers is one thing, but getting them to actually visit your website and fill out a form is entirely another. While Facebook ads have the power to bring in millions...Local Business Marketing Strategy – Is Pinterest Right for Your Local Business?
Even though Pinterest is essentially an online tool that people spend time on to find funny images and delicious recipes, it can have a lot of benefits when it comes to promoting local businesses. You have to find out, however, if your local business is in line with...Local Business Marketing Strategy – The Importance of Providing a Seamless Online and Offline Customer Experience
Customer loyalty is a hard thing to maintain these days. Consumers expect a lot from businesses and know if they aren’t happy, there are plenty of competitors they can switch to. One thing small businesses absolutely need to do if they want to succeed is ensure both...Local Business Marketing Strategy – 5 Ways to Show Off Your Awesome Customer Reviews and Testimonials
You probably already know how important reviews are in terms of marketing your products and services. They break down the barriers your potential customers may have when trying to decide whether or not to do business with you. Reviews and testimonials can bring a lot...Local Business Marketing Strategy – 3 Signs That Your SEO Is Failing
Search Engine Optimization, or SEO, is the process by which your website is built with the goal of having it appear higher in search results. This criterion is always changing to keep up with searchers’ needs and expectations, so your approach to your site design must...Google Rating
