by David Carleton | Feb 3, 2011 | marketing consultant san diego, seo
You have a website and everyone keeps telling you that you need to take the time to optimize your website for the search engines. They’re throwing around terms like SEO and SEM and everything seems like a confusing mess. In order to have a successful website, or...
by David Carleton | Feb 1, 2011 | marketing consultant san diego, social media marketing
When the internet was first developing, most of the information you could find about a product or business was published by the product creator on a business website. Consumers would search for information, find product details or specifications, and use that...
by David Carleton | Jan 27, 2011 | San Diego Local Business Marketing Consultant, website design
Your website will represent your business online and should have a look and feel similar to your local business – professional and welcoming. When it comes time to choose a web designer, you’ll want to make sure you’ve chosen an individual or group who not...
by David Carleton | Jan 25, 2011 | San Diego Local Business Marketing Consultant, social media marketing
Creating a Facebook fan page for your business is absolutely free. The problem is that most pages look the same, with a “wall” for comments and places for photos. If you’re lucky, someone will start a conversation in the “discussions” tab, too. These...
by David Carleton | Jan 20, 2011 | e-mail marketing, follow up marketing, San Diego Local Business Marketing Consultant
Having a website is a great way to build your business’s online presence. Once you start driving targeted traffic to your website, you’ll need to find ways to keep those who are interested coming back for more information. One of the most effective methods...
by David Carleton | Jan 18, 2011 | Mobile Marketing, San Diego Local Business Marketing Consultant
Mobile marketing is quickly becoming a viable addition to the average company’s marketing campaign. While you’ll never want to completely abandon print or web advertising, you will want to find ways to incorporate mobile marketing into your overall...
by David Carleton | Jan 16, 2011 | San Diego Local Business Marketing Consultant, website traffic
Driving traffic to your website is one thing. Driving targeted traffic, traffic from those who are actually interested in your products or services, is something entirely different. Your website is a reflection of your off-line store and business and you’ll need...
by David Carleton | Dec 28, 2010 | San Diego Local Business Marketing Consultant, San Diego Marketing Consultant, small business marketing
How to Measure the Effectiveness of Your Facebook Posts By Charlie Scala If you’re a small business owner and you’re a) taking the time to update your company’s Facebook Page, or b) paying an employee or marketing company to update your...
by David Carleton | Dec 24, 2010 | Internet Marketing, Local Business Marketing, San Diego Marketing Consultant
Short Video of a few of Google’s New Strategies To Help Grow Your Local...
by David Carleton | Dec 11, 2010 | San Diego Marketing Consultant
By now blogging is fully mainstream and most Internet users are well aware of blogs, and most have a handful of favorite blogs that they visit frequently. When you are involved in local business marketing, blogging can be an effective way to engage with your audience...