Why No One Clicks on Your Social Media Content: 6 Tips for Improving Engagement
For a small business, gaining steam on social media is undeniably an uphill battle. You have to contend with algorithms that make it nearly impossible to get discovered until you achieve a certain level of visibility. This situation puts you in a catch-22: you can’t...
Local Business Marketing Strategy – Back to Basics: 5 Internet Marketing Essentials Your Business Needs to Succeed Online
Internet marketing strategies can get complex fast, so it helps to take a few steps back to ensure all of the most vital components are in order. Otherwise, you might get too focused on the details to see that your online marketing funnel as a whole is broken. Or, you...
What is Geo-Fencing, How Does It Work and is it Right for Your Business?
The key to success in marketing is connecting potential customers with the right product, in the right place, and at the right time. If you’re reading this article, you are about to gain a sizable advantage over the competition. In fact, with what we’re about to show...
Local Business Marketing Strategy – Paying Attention to Your Most Valued Customers
While the goal of any company should be to make all of their customers feel valued, it’s especially important to make sure you’re rewarding your most loyal customers. Those being, the ones who frequently use your products and services the most. These are the customers...
Local Business Marketing Strategy – How to Use LinkedIn Ads to Expand Your Reach
As a business owner or marketing manager, some of the most useful resources available to you can be accessed directly through your LinkedIn profile. LinkedIn Ads provide a self-service advertising solution that can be directed at a very specific segment of the...
Local Business Marketing Strategy – Why Local Awareness Ads are Key
Facebook has introduced a number of excellent tools over the years to aid businesses with their ad campaigns. One of the most recent is its “Local Awareness” ads. Designed specifically for local businesses, these ads allow you to reach customers only when they are...
Local Business Marketing Strategy – What Every Small Business Should Know About Yelp
As a small business, you’ve likely heard that Yelp can be really beneficial in terms of marketing. However, many businesses, especially those just starting out online, have no idea what Yelp actually is and why it’s important. Below you’ll discover everything you need...
Local Business Marketing Strategy – How to Write Effective Text Ads for AdWords
One of the most critical pieces of the puzzle when it comes to a successful AdWords campaign is your ad copy. Writing a killer ad won’t just increase your chances of showing up on the top listings; it will also drive in a lot more traffic. So how do you write...
Local Business Marketing Strategy – 7 LinkedIn Profile Mistakes to Avoid
With LinkedIn rising quickly to become one of the largest professional marketplaces in internet history, it is more important than ever to make sure that your presence on it lets you stand out in a positive, professional way. You never know who is going to stumble...Get Your Free Report
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