by David Carleton | Jul 23, 2011 | marketing consultant san diego
Press release marketing places your business and your brand front and center in the media, which can be a powerful way to get a ton of exposure, and more traffic and links to your site. With local business marketing, you want to catch the attention of the media to get...
by David Carleton | Jul 14, 2011 | San Diego Local Business Marketing Consultant
Keywords are vital to your online success. Your goal is to organically (naturally) rank high in Google in and other search engines, so you need to implement certain SEO (search engine optimization) strategies and keywords will play an important role in those. When you...
by David Carleton | Jun 7, 2011 | San Diego Local Business Marketing Consultant, seo, website traffic
Analyzing your web traffic statistics can be an invaluable tool for a number of different reasons. But before you can make full use of this tool, you need to understand how to interpret the data. Most web hosting companies will provide you with basic web traffic...
by David Carleton | May 25, 2011 | Local Business Marketing, San Diego Local Business Marketing Consultant
No matter what you sell, how high the retail price, what time of year or how bad the economy is, people are still buying big-ticket items – houses, cars, Boats, ATVs, hot tubs and more. Are they buying as many as last year? Maybe not. Are they buying less...
by David Carleton | May 7, 2011 | marketing consultant san diego, San Diego Local Business Marketing Consultant, San Diego Marketing Consultant, website statistics
Great introduction video on understanding Google...
by David Carleton | May 1, 2011 | Internet Marketing, Local Business Marketing, San Diego Local Business Marketing Consultant
Local Business Marketing Strategy – Guerrilla Marketing Strategies to Drive More Traffic and Convert More Leads OK, so store or website traffic is down and a lot of consumers have slowed or completely stopped buying non-essential products like home improvement, hot...
by David Carleton | Apr 12, 2011 | Local Business Marketing, marketing consultant san diego, San Diego Marketing Consultant
Testimonials are one of the most powerful yet under-utilized and overlooked tools you can apply to your marketing efforts. They are neutral 3rd party endorsements. They build trust, get attention and overcome skepticism on even the toughest buyers. Customers that give...
by David Carleton | Apr 5, 2011 | Local Business Marketing, marketing consultant san diego, San Diego Marketing Consultant, Search Engine Marketing
Take a look at these amazing facts about YouTube… • If YouTube were a country it would the #3 populated in the world • YouTube is the second largest search engine on the planet • YouTube gets 1 billion views a day • 20 hours of video are uploaded to YouTube...
by David Carleton | Mar 31, 2011 | Local Business Marketing, San Diego Local Business Marketing Consultant, San Diego Marketing Consultant, social media marketing
“Frustration” – a word frequently used to describe companies new to social media and those who have been involved in social media but have yet to enjoy a return. The problem is two-fold. First, establishing a social media presence takes time and continued...
by David Carleton | Mar 29, 2011 | Local Business Marketing, local search, San Diego Local Business Marketing Consultant, San Diego Marketing Consultant, small business marketing
Marketing is essentially communicating your business and its product or service offerings to potential customers. It is a way of inciting interest and describing the advantages and features uniquely presented by your company. However, as valuable as marketing can be,...