by David Carleton | Sep 15, 2011 | San Diego Local Business Marketing Consultant
It can be difficult to admit that something isn’t working, especially when you’ve put a lot of time and hard work into it. If your website isn’t bringing in more business in a measurable way, you’ve got a problem. Here are some honest questions...
by David Carleton | Sep 13, 2011 | marketing consultant san diego
What is your earliest memory? For most people, it’s the sound of their mother’s voice. Sound can be a powerful way to get information to someone, and that is true even on the internet. Using a few minutes to explain something or give news can be a warm,...
by David Carleton | Sep 8, 2011 | website design
A website can be a deceptively simple endeavor. There are thousands of templates to choose from, but a website is much more than an attractive layout and a few words about your address and location. If you’re serious about using your website for business,...
by David Carleton | Sep 6, 2011 | Blog Marketing
What happens after you make a sale or provide a service? Do you keep in touch with your customers and clients or do you just hope they’ll come back? Wouldn’t you like to give more information about what you provide? Better yet, don’t you want to show...
by David Carleton | Sep 2, 2011 | San Diego Local Business Marketing Consultant
What is a referral? It’s simply word of mouth. If you like something, you talk about it. When someone needs something that you know is great, you recommend what you know. For businesses who would like referral business from their clients, the trick is to keep...
by David Carleton | Aug 15, 2011 | San Diego Local Business Marketing Consultant
By Dr. Michael R. Mantell Back in 1988, I wrote a book, Don’t Sweat the Small Stuff: P.S. It’s All Small Stuff. What I didn’t realize then was that—while I was right for creating a calm, peaceful, healthy life—NOT sweating the small stuff was wrong for creating a...
by David Carleton | Aug 11, 2011 | marketing consultant san diego, Search Engine Marketing
Do you need a website makeover analysis and SEO audit? Has your website had the same layout for the past few years? Does the design of your website support all of your local business marketing goals? These are just a few of the questions you might consider when you...
by David Carleton | Aug 9, 2011 | San Diego Local Business Marketing Consultant, Search Engine Marketing
Search Engine Optimization is generally comprised of two distinctly different activities… optimizing the website itself, referred to as “on page” optimization, and increasing the authority of the website in the eyes of the search engines, referred to as...
by David Carleton | Aug 5, 2011 | Mobile Marketing, San Diego Marketing Consultant
Before we purchase anything these days we like to know a little more about what we are thinking about buying. Generally we will search online to read any reviews or complaints that have been posted about the product in question. Certainly for any business to succeed...
by David Carleton | Jul 28, 2011 | Local Business Marketing, San Diego Marketing Consultant
Since the introduction of the internet all businesses (large and small) now have access to more prospective customers than ever before. No longer are they limited to those who live close to them but have access to customers around the world. Once online they can...