With the arrival of sites such as Kudzu and Yelp, internet users are now able to search for local businesses and find out whether other people liked them or not. People can post reviews about your business, and might be doing so at this moment—and their reviews might be influencing others. Here are some tips to keep in mind.
Get there first.
Create a profile for yourself. Make it as complete as you can, and don’t forget to add a photo. A photo can personalize a profile like nothing else. Make sure to sign up for as many sites as possible.
Be aware.
It’s a sad fact that many of your reviews will come from those who had a great experience with you or a terrible experience with you. Those who had a terrible experience are amped up and looking for someone to commiserate with. Don’t worry. Some of the local review sites offer businesses a chance to tell their side of the story.
Keep in mind that these reviews can show up in Google maps results, so work diligently to get a nice balance of reviews on the sites.
Ask Customers for Help.
Most of your customers like you. You do a good job for them, give them a great product or service, and they are pleased. They might be willing to give you a good review if you ask them since they might not be aware of these sites in the first place. Give your customers a chance to show their appreciation for your hard work. These positive reviews will lead others to your door.
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David Carleton is a San Diego Local Business Marketing Consultant who specializes in showing small business owners how to spend less and get more from their marketing and advertising using low cost strategies in local business marketing, lead generation and conversion, Internet marketing and social media. To download a copy of the free report, “7 Steps to Website Success”, go to http://LocalBusinessMarketingSuccess.com
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