Having a website is a great way to build your business’s online presence. Once you start driving targeted traffic to your website, you’ll need to find ways to keep those who are interested coming back for more information. One of the most effective methods for keeping in touch with your potential buyers is through the use of an email marketing campaign. Not sure if email is right for you? Consider some of the benefits.
A Targeted Audience
Most email marketing services will not allow you to simply add email addresses to your list. Your subscribers must opt-in, signing up for your list and then confirming that subscription. This is great for two reasons. First, you won’t get in trouble for emailing people who don’t want to hear from you. Second, you’ll be emailing people who have expressed an interest in you and your company.
Establishing Credibility
Email marketing gives you a venue through which you can establish your credibility as an expert in your niche. The emails you send should be informative, giving your readers valuable and educational information and resources. When they are ready to make a purchase, they’ll remember the detailed advice you’ve given and will be more likely to turn to you for assistance.
Several marketing studies have shown that it can take up to seven contacts with a prospect before they decide whether or not to give a company their business. Email marketing offers a cost-effective means of re-connecting with prospects to establish credibility and build trust.
Tracking, Statistics, and Feedback
Almost every email marketing company out there gives you a variety of statistics to review after you send each email. You’ll be able to track how many times your emails were opened, how many links (and which) were clicked, and much more. These statistics will provide you with valuable feedback, giving you the information you need to tailor your future emails in a way that makes them more appealing to your audience.
Increased Web Traffic
While you want to stay in touch with your subscribers, you do still want to encourage them to forward your emails to others or to simply visit your website. Use your newsletter to not only provide great information but to direct your subscribers to a source of additional information. This will give you the best of both worlds… the ability to build your reputation and gain additional exposure.
Higher Conversions
How you approach your email marketing will depend on your own unique business. Some businesses types can successfully send promotion after promotion while others should not. It is up to you and your marketing consultant to decide the type of campaign that is right for you.
Email marketing is an incredibly effective method for gaining new customers and reconnecting with your current ones. The costs are minimal and the returns are magnificent.
