by David Carleton | Oct 27, 2014 | San Diego Local Business Marketing Consultant
In times past, offline small business owners often over looked the Internet as a marketing medium, much to their detriment. The main reason was that they have a local small business and don’t need to market nationally, much less worldwide. But, the “world...
by David Carleton | Oct 6, 2014 | San Diego Local Business Marketing Consultant
There’s a big misconception about what it means to have an online business. Most people think you can just create a quick website and people will automatically flock to the site to purchase a product or service. Some people even call this the easy way to start a...
by David Carleton | Sep 29, 2014 | San Diego Local Business Marketing Consultant
Facebook advertising can be a powerful tool in your marketing plan, as it offers advantages specific to social media marketing that search engine alternatives like Google Adwords simply can’t compete with. Want to know more of what it’s all about? Here is a guide to...
by David Carleton | Sep 21, 2014 | San Diego Local Business Marketing Consultant
Networking is important for any business owner. When done right, it can really skyrocket your customer list. Many business owners ignore the power of networking, and instead try to do everything themselves. However, you are leaving money on the table if you don’t find...
by David Carleton | Sep 15, 2014 | San Diego Local Business Marketing Consultant
In the online world, your competitors are sites that are similar to yours in terms of topic, products or services. Online competitive analysis involves finding the strategies your competitors are using to promote their product and/or services on the internet. It...
by David Carleton | Sep 8, 2014 | San Diego Local Business Marketing Consultant
Having a virtual entity on the World Wide Web is meaningless if there’s no traffic to enjoy your products, services and insights. Sure, there are paid traffic systems you can shell out for – but even those who dabble in paid traffic envy those who can rank for...