Local Business Marketing Strategy – Is Web Design Really That Important For Your Site?
What would you do if you walked into a store and smelled something horrible, saw flashing strobe lights, was literally mobbed by overbearing, commission-seeking salesmen and then couldn’t find anything you were looking for? Probably get the heck out of there as...Local Business Marketing Strategy – Using Google AdWords to Capture Leads
Google AdWords is an advertising platform that positions ad copy at the top, bottom, or next to, the organic search results for a given search engine query. The placement and choice of the ads is dependent in part on a proprietary calculation of the relevance of the...Local Business Marketing Strategy – What Is Google Webmaster Tools?
Google Webmaster Tools is a free service offered by Google for website owners. Website owners can add their sites to this platform to get regular updates on important information such as indexing status, search queries, and search appearance. There are also tips...Local Business Marketing Strategy – Do You Really Need to Manage Your Online Reputation?
Have you ever gone to Yelp before visiting a restaurant in your area? Read a review on TripAdvisor before making vacation plans? How about checked out a mechanic on Google to read their reviews? Read Amazon’s customer reviews before buying a product? Unless you...Local Business Marketing Strategy – Why Google AdSense May Not be Ideal for Local Business Websites
Google AdSense is an advertising platform that enables content publishers to display text, video, image, or interactive media ads on their websites or other content hubs (such as blogs and YouTube). These ads are automatically targeted to the site’s audience and...Get Your Free Report
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