by David Carleton | Nov 16, 2015 | San Diego Local Business Marketing Consultant
Social media marketing has been building a head of steam for the past decade. Today, social media platforms are an undeniable outlet for any company, organization or individual that wants to reach the masses, no matter how big or small they are. The fact of the matter...
by David Carleton | Nov 9, 2015 | San Diego Local Business Marketing Consultant
Google+ (called “Google Plus”) is Google’s social networking site. It is currently the 2nd largest social networking site (Facebook is #1), which makes it an essential component for online marketing. With hundreds of millions of user accounts, Google+ is growing quite...
by David Carleton | Nov 3, 2015 | San Diego Local Business Marketing Consultant
A few years ago, Search Engine Optimization (SEO) could be neatly defined by just about anyone in the industry. The optimization process could be broken up into “on page SEO” and “off page SEO,” with most of the industry focusing on “on page” while passing the “off...
by David Carleton | Oct 12, 2015 | San Diego Local Business Marketing Consultant
Google My Business is Google’s new platform for creating, managing, and monitoring business listings. It is a good first step for companies that are just getting started on the web; but it has also become the main local business marketing strategy for businesses that...
by David Carleton | Sep 14, 2015 | San Diego Local Business Marketing Consultant
Chances are, you’ve likely participated in electronic commerce over the past five years, even if you didn’t know it. For certain, at least someone you know has. Electronic commerce – or eCommerce or eTail or eBusiness, etc.) is simply online ordering from...
by David Carleton | Sep 7, 2015 | San Diego Local Business Marketing Consultant
Google Hangouts is a video chat platform that was released in 2013. Before the launch of Hangouts, Google had promoted many similar, but technologically distinct messaging services and platforms across its many products; most of which are now discontinued with the...