by David Carleton | Feb 1, 2016 | San Diego Local Business Marketing Consultant
Google Analytics can be your best friend if you’re trying to get detailed statistics about your website’s traffic numbers and traffic sources. In fact, it’s the most popular analytics tool online. The basic service is free, but there is a fee for the premium version....
by David Carleton | Jan 25, 2016 | San Diego Local Business Marketing Consultant
What is Google My Business? Google My Business is Google’s new local listing platform; replacing Google+ Local and Google Places. This brand new system is a useful local business marketing strategy that makes it easier for local businesses and brands to update and...
by David Carleton | Jan 11, 2016 | San Diego Local Business Marketing Consultant
If you think that your website and social media marketing campaigns can do without video, think again. Did you know that one video is equivalent to about 1.8 million words of content in the eyes of the viewer? Or that 46% of all internet users watch at least one video...
by David Carleton | Jan 4, 2016 | San Diego Local Business Marketing Consultant
Are there times when you wish you could be alerted about new content posted on the web about your business or industry? Wish no more – Google Alerts can help you do all of that and more. Once you set it up, Google Alerts will send email notifications directly to...
by David Carleton | Nov 30, 2015 | San Diego Local Business Marketing Consultant
Retargeting (also called retarget marketing) is a simple but effective way to go after people who have already browsed your site or shown a certain level of interest, but left without buying. They might have placed items in their shopping cart and gotten distracted,...
by David Carleton | Nov 23, 2015 | San Diego Local Business Marketing Consultant
Google Trends is an online service that is based on searches performed in the Google search engine; in other words, it is excellent for keyword research and brainstorming possibilities that will take your online presence to the next level. It will show you how popular...