by David Carleton | Jul 3, 2017 | San Diego Local Business Marketing Consultant
“Just Google it” is the phrase you probably hear everywhere you go nowadays. As search engines continue to improve by focusing more on user experience, your search engine optimization (SEO) strategy should always consider decoding user intent. What is User Intent?...
by David Carleton | Jun 19, 2017 | San Diego Local Business Marketing Consultant
Are your Facebook ads failing to convert? The answer could be in your content. Attracting potential customers is one thing, but getting them to actually visit your website and fill out a form is entirely another. While Facebook ads have the power to bring in millions...
by David Carleton | Jun 12, 2017 | San Diego Local Business Marketing Consultant
Even though Pinterest is essentially an online tool that people spend time on to find funny images and delicious recipes, it can have a lot of benefits when it comes to promoting local businesses. You have to find out, however, if your local business is in line with...
by David Carleton | Jun 5, 2017 | San Diego Local Business Marketing Consultant
Customer loyalty is a hard thing to maintain these days. Consumers expect a lot from businesses and know if they aren’t happy, there are plenty of competitors they can switch to. One thing small businesses absolutely need to do if they want to succeed is ensure both...
by David Carleton | May 22, 2017 | San Diego Local Business Marketing Consultant
Search Engine Optimization, or SEO, is the process by which your website is built with the goal of having it appear higher in search results. This criterion is always changing to keep up with searchers’ needs and expectations, so your approach to your site design must...
by David Carleton | May 8, 2017 | San Diego Local Business Marketing Consultant
Think all you have to do to create successful Facebook ads is utilize a stand-out design and write killer copy? Think again… While the above is definitely going to help, it’s not going to do anything at all if you aren’t bidding properly. When done incorrectly, you...