by David Carleton | Mar 1, 2011 | Internet Marketing, Local Business Marketing, marketing consultant san diego, referral marketing, San Diego Local Business Marketing Consultant, San Diego Marketing Consultant, small business marketing, social media marketing, website traffic
I was speaking to a business owner last week who was obviously struggling. Leads generated from the usual places off, response to his advertising is almost non-existent and website traffic is down 75%. “Joe” asked me to put together a proposal for turning his...
by David Carleton | Feb 19, 2011 | Internet Marketing, referral marketing, San Diego Local Business Marketing Consultant
Testimonials are one of the most powerful yet under-utilized and overlooked tools you can apply to your marketing efforts. They are neutral 3rd party endorsements. They build trust, get attention and overcome skepticism on even the toughest buyers. Customers that give...
by David Carleton | Jan 27, 2011 | San Diego Local Business Marketing Consultant, website design
Your website will represent your business online and should have a look and feel similar to your local business – professional and welcoming. When it comes time to choose a web designer, you’ll want to make sure you’ve chosen an individual or group who not...
by David Carleton | Jan 25, 2011 | San Diego Local Business Marketing Consultant, social media marketing
Creating a Facebook fan page for your business is absolutely free. The problem is that most pages look the same, with a “wall” for comments and places for photos. If you’re lucky, someone will start a conversation in the “discussions” tab, too. These...
by David Carleton | Jan 20, 2011 | e-mail marketing, follow up marketing, San Diego Local Business Marketing Consultant
Having a website is a great way to build your business’s online presence. Once you start driving targeted traffic to your website, you’ll need to find ways to keep those who are interested coming back for more information. One of the most effective methods...
by David Carleton | Jan 18, 2011 | Mobile Marketing, San Diego Local Business Marketing Consultant
Mobile marketing is quickly becoming a viable addition to the average company’s marketing campaign. While you’ll never want to completely abandon print or web advertising, you will want to find ways to incorporate mobile marketing into your overall...