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Why No One Clicks on Your Social Media Content: 6 Tips for Improving Engagement

Why No One Clicks on Your Social Media Content: 6 Tips for Improving Engagement

by David Carleton | Sep 17, 2018 | San Diego Local Business Marketing Consultant

For a small business, gaining steam on social media is undeniably an uphill battle. You have to contend with algorithms that make it nearly impossible to get discovered until you achieve a certain level of visibility. This situation puts you in a catch-22: you can’t...
Local Business Marketing Strategy – Back to Basics: 5 Internet Marketing Essentials Your Business Needs to Succeed Online

Local Business Marketing Strategy – Back to Basics: 5 Internet Marketing Essentials Your Business Needs to Succeed Online

by David Carleton | Sep 10, 2018 | San Diego Local Business Marketing Consultant

Internet marketing strategies can get complex fast, so it helps to take a few steps back to ensure all of the most vital components are in order. Otherwise, you might get too focused on the details to see that your online marketing funnel as a whole is broken. Or, you...
Local Business Marketing Strategy – Paying Attention to Your Most Valued Customers

Local Business Marketing Strategy – Paying Attention to Your Most Valued Customers

by David Carleton | Sep 11, 2017 | San Diego Local Business Marketing Consultant

While the goal of any company should be to make all of their customers feel valued, it’s especially important to make sure you’re rewarding your most loyal customers. Those being, the ones who frequently use your products and services the most. These are the customers...
Local Business Marketing Strategy – How to Use LinkedIn Ads to Expand Your Reach

Local Business Marketing Strategy – How to Use LinkedIn Ads to Expand Your Reach

by David Carleton | Sep 4, 2017 | San Diego Local Business Marketing Consultant

As a business owner or marketing manager, some of the most useful resources available to you can be accessed directly through your LinkedIn profile. LinkedIn Ads provide a self-service advertising solution that can be directed at a very specific segment of the...
Local Business Marketing Strategy – Why Local Awareness Ads are Key

Local Business Marketing Strategy – Why Local Awareness Ads are Key

by David Carleton | Aug 28, 2017 | San Diego Local Business Marketing Consultant

Facebook has introduced a number of excellent tools over the years to aid businesses with their ad campaigns. One of the most recent is its “Local Awareness” ads. Designed specifically for local businesses, these ads allow you to reach customers only when they are...
Local Business Marketing Strategy – What Every Small Business Should Know About Yelp

Local Business Marketing Strategy – What Every Small Business Should Know About Yelp

by David Carleton | Aug 21, 2017 | San Diego Local Business Marketing Consultant

As a small business, you’ve likely heard that Yelp can be really beneficial in terms of marketing. However, many businesses, especially those just starting out online, have no idea what Yelp actually is and why it’s important. Below you’ll discover everything you need...
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Local Business Marketing Consultant San Diego Specializing in Lead Generation, Website Design, Video Marketing, Social Media, Blogging, SEO, Search Engine Optimization, AdWords, Facebook Advertising, Local Business, Google My Business and More

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