by David Carleton | Aug 14, 2017 | San Diego Local Business Marketing Consultant
One of the most critical pieces of the puzzle when it comes to a successful AdWords campaign is your ad copy. Writing a killer ad won’t just increase your chances of showing up on the top listings; it will also drive in a lot more traffic. So how do you write...
by David Carleton | Aug 7, 2017 | San Diego Local Business Marketing Consultant
With LinkedIn rising quickly to become one of the largest professional marketplaces in internet history, it is more important than ever to make sure that your presence on it lets you stand out in a positive, professional way. You never know who is going to stumble...
by David Carleton | Jul 31, 2017 | San Diego Local Business Marketing Consultant
Video marketing is widely known for its excellent customer attraction benefits. In fact, short, helpful and promotional videos are becoming the preferred way consumers choose to consume online content. So obviously, it’s great for attracting new customers. However,...
by David Carleton | Jul 24, 2017 | San Diego Local Business Marketing Consultant
It wasn’t that long ago Google decided to ditch its popular local 7-pack in favor of a smaller 3-pack. However, things are set to change once again as the search engine giant ditches one organic local listing and replaces it with a paid ad. The result? Well, now it’s...
by David Carleton | Jul 17, 2017 | San Diego Local Business Marketing Consultant
In an age where social media is more relevant than local newspapers and local listings are more relevant than the physical Yellow Pages, it has become increasingly important to maintain a consistent business profile online. NAP stands for the “name,” “address,” and...