by David Carleton | Oct 22, 2020 | covid-19
Even though the Covid-19 virus still lives among us and may be here for a while, the economy has begun to slowly open up and people are venturing out of their homes. And although there may be setbacks, closings, and re-openings, eventually this will pass, and life...
by David Carleton | May 1, 2020 | covid-19
Things aren’t about to change they already have so you better be ready! No one knows for sure how long it will take for people and the economy to recover from this worldwide event, but one thing is certain, consumer buying habits will be different. First it was 9/11...
by David Carleton | Mar 11, 2019 | video marketing
Despite being over a decade old, YouTube still acts as a ripe garden bed for audience growth. Brands looking to interact with audiences in current, relevant ways will find that video marketing content is one of the most effective methods they have at their disposal....
by David Carleton | Mar 4, 2019 | content marketing
Wondering how you’re going to keep your content calendar full for the rest of the year? Thousands of business owners struggle when it comes to coming up with content ideas, and a simple strategy can help them: conduct a study or survey. Original research provides tons...
by David Carleton | Feb 18, 2019 | Internet Marketing
These days, it seems like everyone’s talking about FOMO – the fear of missing out. They use it to talk about life experiences and events, including everything from trying new foods to traveling to new places. Well, that fear of missing out applies to marketing, too....
by David Carleton | Feb 11, 2019 | San Diego Local Business Marketing Consultant
Hello! Is this thing on? We just wanted to make sure you heard us loud and clear when we said: “Voice search is the most significant development to hit SEO since Google debuted.” That may sound like a hot take, but statistics describing the growing usage of voice...
by David Carleton | Feb 4, 2019 | San Diego Local Business Marketing Consultant
Writing’s really hard. Even people who do it for a living admit that. Not only do you have to know how to string together sentences that keep people’s attention, but you have to make some sort of blasted “point” out of the whole thing. It’s maddening! All silliness...
by David Carleton | Jan 28, 2019 | San Diego Local Business Marketing Consultant
Many business owners overlook Reddit as a social media marketing channel, but recent changes to the platform should have them all reconsidering. A complete overhaul has modernized the look and feel of Reddit’s various niche-focused forums. As a result, community...
by David Carleton | Jan 21, 2019 | San Diego Local Business Marketing Consultant
Your business can add credibility and complexity to its content when you regularly incorporate the positive feedback your customers leave. This practice has an added bonus of rewarding customers for their praise, strengthening your relationship with them and...
by David Carleton | Jan 14, 2019 | San Diego Local Business Marketing Consultant
Google is responsible for billions of internet searches each day, as well as over 85 percent of the search engine market share, so the ultimate goal of a marketer is to find their brand high in the ranking. Without knowing the factors that Google considers in the...