No matter what line of business you’re in, you need a Facebook fan page as a Local Business Marketing Strategy. They’re essential for keeping in touch with your customers and also getting new ones. The best thing about it is that it’s extremely easy to set one up and start getting fans. Here’s why you need to get started with it today.
Um… LOTS of People Are on Facebook
According to Facebook’s website, it has 750 million active users. In the time that it took me to write that sentence, it doubled! Well, it didn’t double probably, but a couple million joined I’m sure.
Around half of Facebook’s users check it every day and each user has on average 130 friends. When you send out a message to each of your fans, it appears on their news feed, where their 130 friends (or 1,300 if they’re like some people I know) all see it.
(I’ll give you a second to try to calculate how many people that is, give up, and start reading again…)
Not only that, every demographic on earth is represented. All walks of life and all ages use Facebook to hang out, socialize and find services. And it doesn’t show any sign of slowing down.
A Ready-Made Website
When you launch your own website, it kind of feels like you’re putting a message into a bottle and setting it adrift in the ocean. Will anybody get it? Not so with Facebook. Creating a Facebook fan page means plugging into a massive network that’s already there for you.
With Facebook, you don’t have to design your website or even download a template. Everything is all set up and ready to go for you. You can create your fan page in about 5 minutes and it’s now viewable by anyone on earth.
It’s also extremely easy to upload videos and other types of media. The Facebook platform is designed so that even if you have no computer skills whatsoever, you can publish multimedia.
Keep in Touch
The whole point of Facebook or any other social media site is communication. Not only do you get to talk to your fans, they get to talk to you as well. It offers two-way communication and you’re always connected.
Actually, it’s the best marketing tool ever because you can get instant feedback about your business. You can listen in on your fans’ conversations and find out exactly what they think about you. This is information giant corporations have spent million dollars trying to get through market research.
SEO Benefits are Included in This Local Business Marketing Strategy
Facebook also comes with built-in SEO benefits. It’s one of the most popular websites on earth. This means that all the content you put on your fan page will come up in the search engine results. Keyword optimize your fan page and make sure it has some links going back to your site.
And the most important reason of all? It’s free. It costs you absolutely nothing to create a ready-made website that’s already connected to the biggest social network on earth. Advertising and connecting with your customer base has never been this cheap or easy before and makes a great Local Business Marketing Strategy.
David Carleton is a San Diego Local Business Marketing Consultant who specializes in showing small business owners how to spend less and get more from their marketing and advertising using low cost strategies in local business marketing, lead generation and conversion, Internet marketing and social media. To download a copy of the free report, “7 Steps to Website Success”, go to http://LocalBusinessMarketingSuccess.com
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Topic: Local Business Marketing Strategy
