- David Carleton
Everybody knows that the best local business marketing strategy is a free one. What if there was a way for you to advertise your business’s website without spending anything at all? Well, there are actually lots of easy ways to do that. Here are 3 ways to market your business website without spending a nickel.
Tell the World with a Press Release
Write your own press release and let the world know about your latest products and services. Press releases are a tried and true method for getting the word out. There are two avenues – offline and online.
To get the word out offline, send your press release to local media or niche-specific media outlets. For example, if you’re offering camping supplies, send your press release to media outlets based around the great outdoors. Tell them about the exciting new website where they can order everything they need for their next trip.
It’s even easier online. There are press release directories where you can send yours. These include sites like 24-7PressRelease.com, PRLog.org, and 1888PressRelease.com. All you have to do is sign up and you can submit as many press releases as you want.
Everybody Loves a Freebie Especially a Local Business Marketing Strategy as Easy as This
Offer something free that’s only available on your site. Put a notice about this freebie on all of your printed materials and tell each and every customer about it. It can be a free consultation, free service, free product, free shipping deal, free subscription, or free anything-else. Really good coupons or discounts work well too.
Teach People through Your Content
A good way to implment this local business marketing stratregy is to create web content that teaches visitors something related to your business and plaster it everywhere online. This content can be how-to articles, video tutorials, or lists of handy tips. The important thing is that they help people in some way and offer them value.
For example, if you’re a plumbing service, offer some simple plumbing tips to everyday clogs. If you’re law firm, explain to your potential clients how they know if they have a case or not. Got a health spa? Explain some simple home remedies for clearer, younger-looking skin. Start by asking – ‘What would my customers like to know?’
Submit your articles to article directories and your videos to YouTube. The key is that each piece of content you put out there has a link leading back to your site. Combine this with a freebie or special offer, and the results will be out of control.
You can also hire an local business marketing strategy company to take care of all this stuff for you. It is quite a bit of work. But give it a try yourself and see if you can get results, and you can save a bit of money. This is essentially the same stuff they do, except that they have better tools and more experience.
David Carleton is a San Diego Local Business Marketing Consultant who specializes in showing small business owners how to spend less and get more from their marketing and advertising using low cost strategies in local business marketing, lead generation and conversion, Internet marketing and social media. To download a copy of the free report, “7 Steps to Website Success”, go to http://LocalBusinessMarketingSuccess.com
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Topic: Local Business Marketing Strategy
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