So many local businesses have websites without knowing the power of one. It is tempting to get a website on the internet and let it sit there, thinking your job is done. Customers will find you since you have a website right? Wrong.
There are over 1 billion websites on the internet, and customers have to find you. If they don’t already know you, they won’t be looking for you. They’ll be on a search engine looking for something they need—and you need to be at the top of those search engine results.
Think back to your own web use. When you search for something, how many pages do you go through before you click on a result? You need to be at the top of the rankings or customers simply won’t notice you. So how do you get to the top of the search engines? Search engine optimization.
Search engine optimization, or SEO, is a mouthful, but it basically means that you build your website in a way that makes the search engines rank the site higher. Search engines crawl sites using algorithms and rank them according to keywords—words that people are searching for. Optimized websites use keywords, but there are other SEO techniques that keep your website at the top of the list. You can even do SEO offsite. For example, linkbuilding, or getting links back to your site, can be crucial to keeping your site high on search engine results.
Because there are so many ways to optimize your site for search engines, you might want to hire a professional who is experienced with SEO and has a proven record of success. If you aren’t sure how to start optimizing your site, or want a proven professional to help, visit http://goo.gl/yeHjE
David Carleton is a San Diego Local Business Marketing Consultant who specializes in showing small business owners how to spend less and get more from their marketing and advertising using low cost strategies in local business marketing, lead generation and conversion, Internet marketing and social media. To download a copy of the free report, “7 Steps to Website Success”, go to http://LocalBusinessMarketingSuccess.com
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