Google and other search engines will often provide a map with 7 – 10 listings of the top businesses related to search terms or keywords that are typed in by the user. Many times this is the first place consumers look at when trying to find a local business.
In addition to utilizing SEO to get first page placement in the organic section, an additional objective should be to get you listed in the maps section.
This is done by creating and claiming your company places profile. And although these profiles are free to set up, the process can be very time consuming and cumbersome if not done correctly. Optimizing your site to make sure it is found is absolutely critical.
7 Steps to Google Places Success:
- Claim and verify your listing
- Optimize your listing with appropriate keywords
- Select the best categories – this is key
- Add photos and videos
- Add coupons
- Get citations
- Update status and coupons regularly
Once we get your profile created and listed, the next step is to get you some consumer reviews – see section on Local Review Websites.
Our “Done For You” Services Include – creating and/or optimizing company profile listings on Google Places, Yahoo Local and Bing Local, HotFrog, Merchant Circle and Best of The Web.
We will also include/upload, photos, website links, videos, coupons, backlinks and targeted keywords.
Citation Marketing
Google Places citations can be found at the bottom of your Google Places page under the heading “more about this place.” They display other websites which have mentioned your business and can include directory listings, news stories and articles.
Citations are not something you can add to your page yourself, Google adds them to your listing as it crawls the web. When Google finds a citation or reference to your site you receive a “point.” The more “points” you have, the higher you will rank. Google recognizes a combination of factors such as your business name, address, phone number and many others as a citation.
Our Done For You Citation Marketing Services Include: Creating and distributing your company and website information to 50+ online directories.
To learn more, set up an initial phone consultation or get pricing, please call or e-mail David Carleton at 858-442-3131 – David[at]StreetSmartSalesAndMarketing.com
