Special Reports
You have a website for many reasons – to provide important information on your products and services, to add credibility to your business and a means to give prospects a way to learn more about who you are and what you do.
Having said all that, everything you do on you site should have one overriding objective – turning visitors into leads! The only way to verifiably do this is to capture their contact information – at minimum first name and e-mail address.
What we want to do is get first time visitors to opt-in to something we offer. In order to do that you need to offer something of value and something that they will want in exchange for providing you their contact information.
A Special Report is one of your best and easiest vehicles for converting visitors into lead. Special Reports are FREE and generally a little longer than a brochure and a bit more detailed. Its purpose is to provide needed information that your prospect couldn’t get anywhere else, thus building value in the mind of your prospective client.
”Done For You” Special Report Creation
- Create one 10-page report with information provided by client
- Format report into a PDF file
- Create a noticeable section on your website to offer the report
- Create a specific call to action
- Set up an automated delivery and follow up method using an autoresponder*
- Create a specific page for consumers to download report
- Create a 4 color graphic book cover depicting the special report
Want to see how it all works? Just enter your name and e-mail address into the box on the right to get your free report – 7 Steps to Website Success.
To learn more, set up a phone consultation or get pricing, please call or e-mail
David Carleton at 858-442-3131
David[at]StreetSmartSalesAndMarketing.com
* requires outside services
