Local Business Marketing Strategy – Video Marketing – Why Video Marketing Will Build Your Business


Do you watch television? Most people do, and have been for over 50 years. There’s something about watching things happen that resonates with people, and that’s no different in business. Over 80 million people watched some kind of online video, but even more significant for business owners is this:

According to Forrester Research, you are 53 times more likely to appear on Google’s first page search results if you have video on your site. Why could this be?

When you use a video, people can see your face. Sounds simple, but this instills trust in customers, particularly those who like to know who they are doing business with. A smile and a pleasant voice put a face to the name. You become a person, instead of just a lot of words.

If you’re not comfortable in front of a camera, that’s alright. You can still put together a nice piece of video with a voiceover showcasing any facet of your business that might appeal to clients and customers.

What can you use video for?
• To show how you make your product
• To teach
• To provide a standard greeting
• For humor

Use your creativity to come up with other ways to use videos. Better yet, build loyalty between you and your customers by asking what they would like to see from you and giving them what they ask for. Putting together a video allows you to use different skills other than marketing skills, so you can expand your skill set while you expand your business.

Television has made video marketing comfortable for consumers, and your personal spin can increase profits. Creating a video will have a positive effect on your website and your business, if you let it. If you need help creating a professional video for your site, we would be happy to talk about how we can help you Click Here

David Carleton is a San Diego Local Business Marketing Consultant who specializes in showing small business owners how to spend less and get more from their marketing and advertising using low cost strategies in local business marketing, lead generation and conversion, Internet marketing and social media. To download a copy of the free report, “7 Steps to Website Success”, go to http://LocalBusinessMarketingSuccess.com

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