Posts Tagged ‘search engine optimization’

Local Business Marketing Strategy – Not Considering User Intent? Your SEO Strategy is Incomplete

Monday, July 3rd, 2017

Local Business Marketing Strategy“Just Google it” is the phrase you probably hear everywhere you go nowadays. As search engines continue to improve by focusing more on user experience, your search engine optimization (SEO) strategy should always consider decoding user intent.

What is User Intent?

User intent refers to anything customers intend to look for when they conduct a search query on the Internet. The intent may be shown through keywords or by implication. For instance, if you type the word “crawfish” into many search engines, a list of local seafood restaurants appears as a result. The search engine matches the user intent based on search data, click data, and heuristics, and no longer produces old simple results from keywords. Thus, successful SEO strategy requires a good grasp of user intent.

Different Types of User Intent

There are typically three main types of user intent: navigational, informational, and transactional. Navigational intent is when a user wants to get to a certain site. If a user tries to look for information, it is called informational intent. And when a user wants to perform an activity or purchase something online, it is considered transactional intent.

How to Create Content That Relates

To develop a solid SEO content strategy, you need to understand what customers truly want about your products or service and would be more likely to put in their online search. The initial step is to list everything your business does and wants to be looked up for.

Categorize those things into types of user intent and assign value to each one to help prioritize efforts and resource allocation. Then, brainstorm about the types of media, message, or graphics that need to be created to match with the user intent incorporated in your marketing plan.

User Intent Differences Across Devices

Users move across platforms and devices to search and make decisions. It is vital that your SEO agency can help you plan a content approach that reaches multiple media channels where potential customers can possibly have access.

Mobile users may aim at finding a quick answer, compared to longer results on a desktop. For instance, a user who looks for “furniture” on a phone is more likely to pay attention to the differences in prices and images of the product than to detailed descriptions of it. Therefore, the time element plays a role in the types of products searched on devices.

Moreover, mobile search tends to yield more local-based results. This means regional business owners can advertise to and capture local customers with promotions that cater to a specific demographic. When a user uses location-based keywords such as “hot tub dealer in San Jose,” you have a clear indication of what the user is searching for. With this information, design content, product positioning, and a marketing plan will be simplified.

Shifting the focus of keyword search to user intent will help business owners seize more opportunity to attract and accommodate customers. The success rate depends on how much you understand user intent and are able to develop a content strategy around it.

Need help with SEO? Contact us to learn more call

Local Business Marketing Strategy – Restructuring the Way Your Website Should Think About SEO

Tuesday, November 3rd, 2015

Local Business Marketing StrategyA few years ago, Search Engine Optimization (SEO) could be neatly defined by just about anyone in the industry. The optimization process could be broken up into “on page SEO” and “off page SEO,” with most of the industry focusing on “on page” while passing the “off page” stuff to the web designers.

How SEO Used to Be (And for Some, Still Is)
The process was fairly straightforward: you spend time researching your competitor’s websites, the keywords they rank for, the keywords you want to rank for, figure out some high and low competition keywords, a few long-tails, mix them all into a KWD formula, get your header tags in order, dabble with some LSI keywords and then create the content.

Your off-page crew (if you were lucky enough to have one, otherwise you did it yourself) would get the alt-text on the pics, make sure all the meta tags and meta data were correct, optimize the URLs and page names, ensure all the coding was error-free, etc. In short, it was a fairly precise and technical operation.

The New Outlook on SEO Moving Forward
If you don’t know what all of those terms mean, don’t worry. Many of them are either obsolete or soon will be. The fact of the matter is that SEO used to mean building a website with a search engine in mind—that’s what it meant, after all: search engine optimization. But now, try to build a website for a search engine and you’ll likely find yourself low in the SERPs (Search Engine Result Pages) or even possibly penalized.

This is because a few years back, Google (the Big Daddy of search engines) started realizing that their algorithm lent itself to a predictable optimization formula that many sites were using (and abusing). Understanding that people would eventually stop using them as a search engine if every time they punched in a question, porn came up because of the way that site was optimized, Google set some serious changes into motion.

Focus on User Experience Optimization
While there’s no universally recognized word or phrase for the new outlook on SEO (it’s simply just called SEO), User Experience Optimization is pretty self explanatory. The local business marketing strategy is the same: when you want to rank higher on the SERPs, get more traffic and eventually, higher conversion rates, you will need to optimize your website. Only now, instead of optimizing it with the search engine in mind, you should optimize it with your user’s experience in mind.

What this means is you should have fresh, creative, helpful content that is useful for your target demographic. What are the people visiting your site wanting to know? Tell them, in no uncertain terms. What do they want to be able to do? Allow them to do it, with no messing around or hassle.

The bottom line is the better you make the user experience on your website, the better it will be optimized, not only for humans, but for search engines as well. Why? Because Google has changed its algorithm to rank sites that have high user experience ratings higher in the SERPs.

What About Old SEO Aspects?
Of course, this doesn’t mean that you shouldn’t still get into the control panel back end of your site and enter alt-text on your pictures, resize them, make sure your content has relevant keywords and phrases, etc. It simply means that your focus with SEO is going to be on content creation, or content marketing as some people call it. This means more content on your web pages, more blogs, interconnectivity from your site to your social media and much, much more than we can cover in this short space.

Q: Is SEO dead?
A: For the past three years, there has been a growing faction that claims SEO is dead – it is not. It isn’t even dying, it’s just evolving to incorporate new techniques and keep up with the times. SEO is not dead, don’t ever ignore it.

Q: Is SEO worth the time and investment?
A: SEO in the modern sense is so much more than just traffic and lead generation. SEO is integrated into your content marketing, which is vital to your sales funnel. Content marketing is integrated into your social media marketing which is integrated into your website which is…you get the picture. Every penny and second you spend on SEO is an investment in your own returns, as long as you’re spending that time and money on quality SEO services.

Need help with On-Site SEO?  Contact us to learn more or call 858-442-3131

Local Business Marketing Strategy – Never Let Your Online Presence Become Stagnant

Monday, November 17th, 2014

Local Business Marketing StrategySearch engine algorithms are constantly being adapted to provide users with the latest content that is relevant to their search word or phrase.

In order to have a successful online presence, you need to ensure that your website is constantly updated with the very latest info that is relevant to your business, your audience and your industry.

Allowing your online presence and profiles to grow stagnant can be very damaging, especially where search engine optimization (SEO) is concerned. It is essential that you make the time and invest in the resources to keep all of your online properties fresh and up to date.

Adding new content to your website will certainly improve your SEO, but what about the rest of your online audience? With an effective social media strategy you can use your established online audience to help you reach out to a new audience.

Make sure that every time you add a new blog, new article or update to your website that you notify your online audience through email campaigns and social media updates.

You can use programs like Hootsuite to automate your social media posts, so your social media profiles can post new content even when you are busy doing other things!

However, you can’t expect your online audience to share your content without some persuasion. You need to invest time engaging with your audience online so they, in turn, will willingly spread the word about your content and your company.

What Should I Write About?

First of all, before you begin writing, you should think about the keywords and phrases your online audience will use to find your website. Google offers a free keyword tool that will give you ideas and data on search frequency.

Once you know what keywords to focus on you can create content that is related to those keywords.

Here are some ideas for you to think about:

  • News and updates within your company
  • News and updates within your industry
  • Upcoming product release and product reviews
  • New services you will be offering
  • Customer success stories and testimonials

Monitor your blog traffic and see which articles are generating the most hits online and on your social media profiles; this will help guide you for writing new content in the future.

Spending some time creating new content and promoting your posts through your social media profiles will help to ensure that your online presence does not grow stagnant.

Local Business Marketing Strategy – The New Face of SEO

Monday, September 8th, 2014

Local Business Marketing Strategy

Having a virtual entity on the World Wide Web is meaningless if there’s no traffic to enjoy your products, services and insights. Sure, there are paid traffic systems you can shell out for – but even those who dabble in paid traffic envy those who can rank for relevant search for free.

It’s a shame that so many online entrepreneurs have spent way more time trying to claw their way to the top of the SERPs (Search Engine Results Pages) than they do on branding, product creation, and engaging their customers.

If they took that focus and flipped it – they might discover that the SERPs take care of themselves when you do everything else right.

It’s virtually impossible for some of you to set aside your addiction to SEO. You’re consumed by it. You check rank every single day. You’re constantly competing for keyword phrases.

In the past, that may have been a good strategy – in fact it’s one that enabled many marketers to cash in big time on the ‘net. But the face of SEO has changed and it’s no longer about technicalities that help catapult you to the top.

It’s about being the best the web has to offer, period.

Google Reliance Is a Thing of the Past

First, we have to take away your crutch – Google SERPs. Believe it or not, there are many other search engines sending traffic to websites other than the almighty Google.

Google’s dominance is still strong in the world of search engine competition, but it’s not the only game in town – and focusing on matching your entire business efforts to whatever announcement one single search engine company makes is what will cripple your success.

You’ll spend time (and sometimes money) trying to learn how to master Google, only to have it all slip away in the blink of an eye when their latest (and really frequent) shakeup or “dance” takes place and your site plummets to the bottom of the SERPs.

Yahoo and Bing are still formidable in the world of free traffic. In fact, Bing is growing into a powerhouse of its own – and many consumers prefer using it over Google.

No one’s saying Google doesn’t matter. But basing your entire business on their latest developments is foolish.

Gaming the System Is Now a Gamble

Remember link farms? How about link wheels? These are strategies SEO “experts” began teaching webmasters as a way to game the system and get ahead in Google and other search engines.

What happens is, the people and companies teaching or offering services for SEO spend a lot of time testing and manipulating sites in Google to see what helps improve rankings.

They’re deciphering the search engine’s algorithm, which is their formula for what the system uses to choose site rankings. So back in the day, Google used to reward sites with many incoming and outgoing links.

Link farms were born where everybody just participated in a big old link fest – and ultimately, Google got wise to it and clamped down on it, eliminating that specific perk from their algorithm.

How about keyword stuffing – remember that? Marketers were told that if their websites contained a good number of keywords and phrases, then they would be rewarded with a good Google SERP ranking.

Because they’re always looking for a shortcut and an easy win, the webmasters started flooding their sites with keywords. Readers didn’t like this – so the sites began hiding the text, making it the same color as the background so that only the search engine robots would see it.

There came a time when keyword density became an issue – so now webmasters spent a lot of time ensuring that they used a specific word or phrase a certain percentage of the time, like 2-3%.

Here’s today’s new reality: if you game the system, you can almost guarantee the search engines will find out about it and shut it down.

Then what?

Then your site tumbles off of page 1, page 2…maybe it’s not even indexed at all anymore because Google realized you were doing something shady.

There’s a Trend Toward White Hat Tactics for Longevity

Instead of putting your site at risk (and your financial security in jeopardy) every month, why not just embrace good, strong above-the-board methods for getting traffic to your site with search engine rankings?

These practices are known as white hat (black hat are shady methods).

More and more webmasters and search engine optimization companies are emphasizing these methods because they’re tired of seeing sites fail suddenly after achieving good positioning in the rankings.

Imagine if you got a site ranked in the #1 spot on Google and you began to focus all of your time growing that portion of your business – and it was paying off! In fact, you might let other business models in your arsenal take a backseat – even dump some of them to get them off your plate.

What if that site got to where it’s at because you hired an SEO company and they were SO smart that they had figured out Google’s algorithm and gotten you the spots you paid them to get you strategically.

And then one day you get up and notice the income has all but disappeared. This literally happens overnight in many cases.

Would you feel devastated? This is a typical story among many webmasters who thought that a hardcore focus on algorithms and SEO was all that mattered in business.

Many people who innocently hired SEO companies or listened to black hat marketers and implemented those efforts have had to completely start from scratch with their online business, and that’s a heartbreaking position to be in.

It’s a hard lesson to learn, too. The people this happens to will take one of two roads. They’ll either learn from their mistake and rebuild based on white hat techniques. Or, they’ll chase the fast riches again and try to scheme the search engines a second, third or fourth time.

Recognizing Black Hat Advice You Should Avoid

Some people knowingly pursue blackhat operations for their website. They want the top spot and they don’t care what they have to do to get there.

Others don’t know that what they’re doing is putting their site at risk. They go into this wanting to learn, so they turn to the experts who are currently ranking well and listen to their advice.

How do you know when something isn’t above the board?

First, look at the scarcity of the offer. Is the seller implying or even stating outright that this strategy may not work for long, so you need to buy their course today to find out how to make it work fast?

This is a good sign that something’s wrong. You don’t want flash in the pan methods for your site. You want evergreen SEO techniques you can employ across the board.

Second, consider your gut instinct. Does what they’re asking you to do feel wrong? If someone asked me to put a bunch of keywords into the background of my site, I’d probably know that it wasn’t a truthful thing to do.

If someone told you to make sure you used a specific density of keywords in your content, it might make you uneasy or annoyed thinking about how you had to fake your content to be just right – when what you really wanted to do was just share good information.

Third, do your research to see what everyone is saying about it. Don’t rely on some sales letter or even a service provider to tell you it’s okay to do something. Take responsibility for your own site’s well-being and dig around online to see if it’s an acceptable practice.

Fourth, don’t be afraid to ask someone you trust. Whether that’s a specific person or the members of a forum – it’s okay to say, “Hey I’m not 100% sure if this is a good SEO practice – please let me know your thoughts.”

Good Content Is Now Rewarded

When you start building a new website – or begin to work on one you’ve had that isn’t ranking, consider what it is that search engines really want – and then give it to them!

One thing they want is a site that has good, relevant content. What does that mean? Well, it should read well, it should be relevant to what your site is about, and it should help your readers feel satisfied in some way, shape or form.

Google itself says that they want the information to be trustworthy – not questionable. It doesn’t have to written by an expert, but at the very least it should be written by someone enthusiastic about the topic. Passion shines through in your writing.

They don’t want content that’s unnatural – like those pages stuffed with keywords that a human reader doesn’t find appealing. Forget about robots crawling your website – cater to the needs of the person who lands there needing answers.

They don’t want content that’s copied from another site – even if it’s just a duplicate of content that you yourself own. They don’t want scraped content (theft is never good – it should fire up your gut instinct on what to avoid).

Your content doesn’t have to be perfect, but if it’s flooded with errors (spelling or even factual) then you might experience a “ding” in the SERPs. Longer content is good – it means you thoroughly exhausted the subject and didn’t write a quick paragraph or two just to get people to your site.

Search engines don’t want you to go to a top competitor and create a knock off. They would love to showcase a variety of styles and opinions. If you have a slant – say so!

And when you create your content, make sure you weigh it against the volume of advertisements you have on your site. Good content should dominate over ad space.

Socialize Your Site for Good SERP Rankings

Search engines want natural socialization on your site. They LOVE it when people comment on your blog (hint: it adds to the conversation and the content and confirms to them that your site is somewhere relevant to the topic).

They don’t reward you for spam comments, and in fact Google representatives have made videos about how spam comments that you approve can hurt your site – so make sure you filter those out manually or with a good plugin.

Google and other search engines want people sharing your content. If they see people hitting that Google Plus or Twitter or Facebook share icon, it’s a sign to them that this is not only relevant and on topic, but it’s so good you’ll want to tell others about it.

Do backlinks still matter? Just because some bad eggs went and ruined the concept of backlinking with their spam tactics doesn’t mean search engines don’t care at all about that anymore.

It’s just that they pay a lot more attention to how the backlinks are built, where they come from, and how fast they’re generated. The days of paying a set fee for thousands of quickie backlinks (and having it matter) are gone.

Make sure you use a variety of socialization options, too. For example, use images with your content – not just text. Pinterest users will help your content go viral if they can pin it to their boards and allow others to share it.

Use video, too. Some people want to share videos (on YouTube or Vimeo) that they find – not just text or static images. Video marketing can be done in a non spammy way – where you’re regularly sharing insight with your target audience.

Technical Abilities Matter

Another thing search engines are looking for is site functionality. They don’t like broken sites – and why would they? Would you go back to a service if they kept referring you to broken down “hot spots?”

So make sure that your site works. Log out of your blog and see what the general public is seeing and navigate all around the site to ensure your readers aren’t encountering bad URLs.

Try making sure that your content is above the fold. Your header shouldn’t be so big that a person has to scroll to begin reading the content. You want them to land and instantly see that this was a great choice to click on.

How about catering to the mobile audience? Search engines want to make sure that whatever gadget their customer is using will be compatible with your site. If you have a blog, there are quick plugins that can easily turn your blog into a mobile site option, giving you an advantage over those who don’t go the extra mile.

Focus on Building Trust and Engaging Your Brand

If you will attempt the big feat of letting go of your obsession with search engine optimization – and instead think more along the lines of customer optimization, then you will automatically give the search engines what they’re after – a good end user experience.

Concentrate on how you want to be branded online. Do you want to be known as the site that dominates the #1 spot in Google but nobody comes back to because it wasn’t helpful?

Or would you like word of mouth to spread rapidly that you’re the go to person (or website) for a particular topic? Make sure you take advantage of Google’s Authorship Markup feature, which will help your entries in the search engine results pages stand out with an image.

It’s easy to see which method provides sustainability for you in the marketplace – white hat SEO. And that’s what you should be doing – building long-term business empires, not risky sites that won’t be around very long.

Local Business Marketing Strategy – 4 Reasons Why You Need to Claim Your Local Business Listing on the Web

Monday, April 22nd, 2013

Local business marketing strategyHave you ever heard of using websites like Yelp, CitySearch and Google Places as a local business marketing strategy? These are sites that allow ordinary everyday folks to write reviews and leave comments about local businesses. They offer a wonderful way for you to increase your web presence and advertise your business.

If it sounds like another unnecessary hassle and profile to make, take a minute to consider this – there’s a good chance your business is already listed and people are talking about you. Someone somewhere has put you on the map and there are reviews already written. Wouldn’t you like to be in control of it?

You should seek out all listings of your business and claim them as soon as possible. It only takes a few minutes and there are 4 vital reasons why it needs to be done ASAP.

Reputation Management

Somebody else has created your listing for you and that’s not a good thing. Your listing may have inaccurate information. If you take control of your business listing, you can make sure that your profile accurately reflects your business and says the right things about it.

Search Engine Optimization

Business listings on these sites appear in search engine results. Once you’ve claimed your site, you can rewrite the profile information so that it’s keyword-optimized, and this will get your site found in targeted searches. Local search sites can be used very effectively as part of your Web traffic local business marketing strategy.

Find Out What Folks Are Saying

One of the best reasons to claim your listing is that you get to learn exactly what people think about your service. You’re a fly on the virtual wall. They’re giving you valuable feedback on what you’re doing right and what you’re doing wrong. You can use this information to make changes and improve your customer service.

Talk to Your Customers

If you claim your listing, you can use it to communicate directly with your customers. When you reply to their reviews, it shows you to be a business that listens. You create a friendly, responsive image, and that’s the kind of company people like to give their hard-earned dollars to.

How to Claim Your Listing

Claiming your listing takes just a few minutes. Start with the three mentioned above – Yelp, Google Places, and CitySearch – since they’re the most popular. You can also do a Google search on the name of your business and location. On the listing page, somewhere it will say ‘Claim this listing’ or ‘business owners.’

After you fill out a tiny form with your name, email, and street address, they’ll send you a confirmation email. Once you click that, it’s yours.

Claiming your listing puts you in better touch with your customers and provides a valuable tool in marketing your business online. Start using this local business marketing strategy ASAP and get control over your listings today.

I specialize in helping small business owners drive more traffic, generate more leads and increase sales using proven strategies in lead generation and conversion, Internet marketing and social media. Feel free to contact me contact David Carleton at 858-442-3131 for a free, no obligation consultation!

David Carleton is a San Diego Local Business Marketing Consultant who specializes in showing small business owners how to spend less and get more from their marketing and advertising using low cost strategies in local business marketing, lead generation and conversion, Internet marketing and social media. To download a copy of the free report, “7 Steps to Website Success”, go to

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Topic: Local Business Marketing Strategy

Local Business Marketing Strategy – How to Structure Your Website Content for Better SEO

Monday, April 8th, 2013

Local Business Marketing StrategyHow you structure your website content is a key local business marketing strategy that ensures your on page SEO is a success. Here are a few tips on how to organize your content correctly that will score you points with the search engines:

1. The length of your articles – gone are the days when a 300 or 500 word article was enough. In the post Panda era, 1000 word plus articles are the new standard. Make your content interesting and readable with plenty of sub headlines, bullet points, images and video so that it is user-friendly.

2. Use unique content – duplicated content is a big no-no, so stay away from PLR (public label rights) articles that everyone has access to. Using your own knowledge of your business you can come up with interesting and original articles, but if you can’t do this, then invest in a quality article writing service to produce your content for you.

3. Keyword density –its best to keep your keyword density low at about 3%. This means that your keyword should appear no more than 3 times for every 100 words of text. If your stuff your keyword in the text, titles, Meta tags and alt tags, it will do you more harm than good.

4. Internal backlinks – make sure to create internal backlinks on all your content. This means that you create interconnecting links from one page to the next, especially from your home page to the inner pages. This shows the search engines that all the pages on your site are interrelated to each other and improves your SEO.

5. Keyword placement – when writing your article, it is important to place your keyword in certain strategic areas:

  • In your main title
  • In your first sentence, preferable towards the beginning of the sentence
  • 2-3 times in the body of the text especially in sub-headlines
  • In the last paragraph

6. Outbound links – it is equally important to have at least one outbound link in every article. An outbound link is a link to an external website from your site. The best types of outbound links are to high Page rank sites with a lot of authority and trust such as websites run by universities, government agencies and media outlets. All you need to do for this local business marketing strategy is find an article on these sites that is related to the content on your site and link to it.

David Carleton is a San Diego Local Business Marketing Consultant who specializes in showing small business owners how to spend less and get more from their marketing and advertising using low cost strategies in local business marketing, lead generation and conversion, Internet marketing and social media. To download a copy of the free report, “7 Steps to Website Success”, go to

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Topic: Local Business Marketing Strategy

Local Business Marketing Strategy – Top Positive SEO Factors That Will Boost Your Rankings

Monday, April 1st, 2013

Local Business Marketing StrategyThere are certain factors that Google, Yahoo and Bing and other search engines place great importance on that when properly applied can be used as a local business marketing strategy to positively boost your rankings.

1. Keyword Factors

  • Include your keywords in the title tag as this important text is what shows in the search engine results as your page title. Let the title tag be no longer than 6-7 words and make the keyword appear near the beginning.
  • Include your keywords in your URL so make sure your permalink settings are correct. E.g. If your keyword is “Nissan dealer in Boston”, the post URL about that keyword should be
  • Check that your keyword density is between 3-7% and doesn’t cross into the danger zone of over 10%.
  • Use your keywords as the anchor text in your backlinks
  • Use your keywords in sub headings or in the <H1>, <H2> tags

2. Backlink Factors

  • Back links are one of the most important local business marketing strategy to get good rankings so use your keywords as the anchor text.
  • Backlink from reputable sites with high Page rank and that have been around for some time as search engines place a value on the origin of your backlinks
  • Try and get backlinks from sites in a similar niche as it shows that sites within that niche are voting for you.
  • Get valuable and highly rated .edu and .gov backlinks as they are more weighty and harder to get.
  • Get a good number of backlinks to your site, while paying attention to their quality too.

3. Content Factors

  • Search engines value relevant and unique content that differs from what is found on other sites.
  • Get into the habit of consistently adding new content as this will help getting your content indexed plus new content is favored by search engines more than old content.
  • Format your content using larger font, bold and italics o that your keywords and other important words are emphasized.

4. Domains and URLS

  • URLs for domains and files that are keyword rich are a very important local business marketing strategy.
  • Make sure your site is fully accessible for indexing. There should be no broken links, errors, password-protected areas that make it difficult for search engines to index.
  • Your website should have a sitemap (in whatever format) as search engines spiders love to crawl them.
  • Build a large site instead of a small mini- site as these bigger sites are seen more as an authority by the search engines. You can do this by building up your keyword list with a lot of long tail keywords and structuring your content around categories.
  • Older domains are more trusted by search engines than brand spanking new ones, so when you can try and buy old/aged domains at domain auctions or from other businesses.

David Carleton is a San Diego Local Business Marketing Consultant who specializes in showing small business owners how to spend less and get more from their marketing and advertising using low cost strategies in local business marketing, lead generation and conversion, Internet marketing and social media. To download a copy of the free report, “7 Steps to Website Success”, go to

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Topic: Local Business Marketing Strategy

Local Business Marketing Strategy – What Are Backlinks and Why Do They Matter?

Tuesday, August 28th, 2012

Local Business Marketing StrategyThe most important thing you can do for your website’s local business marketing strategy and search engine optimization is to build backlinks. Backlinks are links from other websites that lead back to your site. They serve two purposes:

1. They get more people to see your website by following the links
2. They get your site the love of the search engines

In fact, search engines care more about backlinks than any keyword optimization you’ve got going on your site’s pages. Building backlinks should be your main strategy for getting your site indexed by the search engines and getting traffic.

How Important Are Backlinks to your Local Business Marketing Strategy?

Backlinks are extremely important. When search engines see that you’ve got a ton of quality backlinks from relevant websites, this tells them that your site’s worth noticing. They’ll then send people who are searching for keywords related to your site’s content.

Notice I said ‘quality’ backlinks. You don’t want links from a bunch of junk sites leading back to yours. Not only will they get you zero traffic, they might actually get you penalized in the search engines.

Backlinks should be high-quality and relevant. Avoid services that trade backlinks.

3 Ways to Get Backlinks to Your Business Website

Article Marketing – Article marketing means writing articles in your niche and submitting them to article directory websites. Some sites let you put a link in the middle of the article. Most don’t, but you can put your link in the resource box at the end that says something like, ‘For more great weight loss tips, click here.’

Press Releases – The Web’s full of press release directories that give your site a juicy backlink. Write a one-page PR that tells the world about your site, your product, or your service.

Guest Blogging – Guest blogging is the most time-consuming of these three methods, but it can yield incredible results. Find a few blogs that are relevant to your niche and have lots of readers. Write a blog post and email the owner of the blog asking them if they’d like a bit of free content. They’re almost always happy to accept submissions, and you get a very good backlink from the exchange.

When looking for sites to get backlinks from, always check the site’s PageRank. This is a ranking system used by Google to rate websites on their quality and authority. You can use Google’s PageRank Checker to see how a site’s doing. They’re ranked on a scale of 1-10. The higher the PageRank, the more attention it gets from Google.

Keep in mind that this measures the rank of a page and not the site as a whole. Check each page you’re thinking of submitting content to.

When you think about it, SEO is a pretty simple Local Business Marketing Strategy. It’s all about tweaking your page so that it’s keyword-optimized and then building backlinks from quality sites to your own. You’ll see the traffic really start coming in when you’ve got some good backlinks going.

David Carleton is a San Diego Local Business Marketing Consultant who specializes in showing small business owners how to spend less and get more from their marketing and advertising using low cost strategies in local business marketing, lead generation and conversion, Internet marketing and social media. To download a copy of the free report, “7 Steps to Website Success”, go to

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Topic: Local Business Marketing Strategy

Local Business Marketing Strategy – How to Make Search Engines Love Your Website

Tuesday, August 21st, 2012

Local Business Marketing StrategyUse this excellent Local Business Marketing Strategy on your website. The search engines aren’t really so picky. They just like websites with good content and some activity going on. If you’re trying to court the search engines and win their precious love, there are just a few basic things you need to make sure you’re doing.

High Quality Backlinks is a Useful Local Business Marketing Strategy

Get links from other sites back to your website (these are called ‘backlinks’). But don’t get them from any old website. Backlinks from low-quality sites are worthless in the eyes of the search engines. Instead, go for authority sites. These are sites that are recognized by the search engines as offering high quality content.

You can check out a site’s Google PageRank by using its PageRank Checker or by just looking for sites that appear in the the search engine results pages. If they’re popular enough to show up, they’re good enough for your backlinks.

Fresh Content, Updated Daily

Okay, it doesn’t need to be daily. But you should update your content consistently. Websites that don’t get updated frequently are considered dead and forgotten by the search engines. If you’ve got new content appearing on your site regularly, the search engines will sit up and notice.

An easy way to do this is to create a blog and carve out a little time each week for blogging. You can also install a news feed that picks up news stories. What’s really important is not how much you update your site, but that you do it regularly and offer something of quality.

Optimize Your Title Tag

The title tag is little blurb about your website that appears at the top of the browser. It also shows up as the title of your listing in search results and the name of the site when someone adds it to their ‘bookmarks’ or ‘favorites.’

The title tag should be short and to the point. It should state the name of your business, give an idea of what you do (for example, ‘South Florida tax lawyers’) and be optimized for your keywords.

Use Keywords but Don’t Stuff

Yes, keywords are important in your site’s content and they do work a special kind of magic on the search engines. Spend some time choosing good ones that:

  • Are relevant to your site and get searches from your target market;
  • Get a fairly high number of monthly searches (something like 30,000);
  • Don’t have too much competition.

Use the keywords naturally in your web content. Your website shouldn’t be stuffed like a Thanksgiving turkey. If you use your keywords too much, the search engines will ignore you. How can you tell if you’ve overused the keywords? Read your content and you’ll know. If it sounds awkward, trim.

It takes surprisingly little to woo the search engines. Once you start building backlinks and experimenting with keywords, you’ll see how easy this Local Business Marketing Strategy is. Sign up for Google Analytics and keep an eye on how you’re doing. Pay attention to your keyword stats and see where your traffic is coming from.

David Carleton is a San Diego Local Business Marketing Consultant who specializes in showing small business owners how to spend less and get more from their marketing and advertising using low cost strategies in local business marketing, lead generation and conversion, Internet marketing and social media. To download a copy of the free report, “7 Steps to Website Success”, go to

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Topic: Local Business Marketing Strategy

Local Business Marketing Strategy – Can Your Business Be Found Online?

Monday, August 6th, 2012

Local Business Marketing StrategyThis local business marketing strategy will make it easier for customers to find your business online. Have you ever searched for your business on Google and come up with squat – even if you searched by exact name? No, you’re not living in the Twilight Zone. But you’re definitely not putting the effort into SEO that you need to be.

Yes, that’s right – SEO. Three tiny letters that strike fear into the hearts of many offline businesses. It stands for ‘search engine optimization’ and it means investing a tiny bit of time and effort into getting the search engines’ attention.

For folks who don’t know SEO, it seems like a form of black magic. SEO specialists are like wizards who know how to appease the Google gods. Actually, SEO is not nearly as hard as its cracked up to be and there are a few ridiculously simple things you can do to get your site found in search results.

Hey Google – I’m Over Here!

If you create a website, the search engines will notice it eventually. But if you want them to find you right away, you need to be proactive and submit your site to them. Submitting your website means basically telling them, ‘Hey, I’ve got a site here. Come and index it!’

Indexing means that the search engine scans your website and decides what it’s about. Then, it can direct searches to it. Most people don’t realize that you can do this. Submitting your site to the search engines will tell them that it’s there, but it’s even more important to…

Build Some Backlinks as a Local Business Marketing Strategy

What really gets your site noticed is all of the links coming into it. These are called ‘backlinks.’ Some SEO people tell you that the more backlinks you have, the better. Not true! It’s really the quality of your backlinks that matters.

The search engines rank every website. Sites that search engines consider high quality are called ‘authority’ sites. When you build backlinks, you should focus on getting links from these sites. Low quality websites that have little content and few visitors aren’t worth backlinking from.

A backlink is created anytime you put something out there with a link back to your site. For example, your profile at a forum or social media site like Facebook gives you a backlink. Articles that you submit to directories give you a backlink. If you write guest blog posts and submit them to high-traffic, high-ranking blogs, you’ll get some very nice backlinks. Your SEO strategy should focus on getting these. Jump on every chance you get to put your site’s URL out there.

Submitting your site to search engines and building backlinks are just two basic methods you can use to get your site onto the search engine results pages. There will always be someone to tell you to outsource all of your SEO; don’t listen! If you can put the time and effort into this local business marketing strategy, you can handle it all by yourself.

David Carleton is a San Diego Local Business Marketing Consultant who specializes in showing small business owners how to spend less and get more from their marketing and advertising using low cost strategies in local business marketing, lead generation and conversion, Internet marketing and social media. To download a copy of the free report, “7 Steps to Website Success”, go to

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Topic: Local Business Marketing Strategy

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