by David Carleton | Jul 3, 2017 | San Diego Local Business Marketing Consultant
“Just Google it” is the phrase you probably hear everywhere you go nowadays. As search engines continue to improve by focusing more on user experience, your search engine optimization (SEO) strategy should always consider decoding user intent. What is User Intent?...
by David Carleton | Nov 3, 2015 | San Diego Local Business Marketing Consultant
A few years ago, Search Engine Optimization (SEO) could be neatly defined by just about anyone in the industry. The optimization process could be broken up into “on page SEO” and “off page SEO,” with most of the industry focusing on “on page” while passing the “off...
by David Carleton | Nov 17, 2014 | San Diego Local Business Marketing Consultant
Search engine algorithms are constantly being adapted to provide users with the latest content that is relevant to their search word or phrase. In order to have a successful online presence, you need to ensure that your website is constantly updated with the very...
by David Carleton | Sep 8, 2014 | San Diego Local Business Marketing Consultant
Having a virtual entity on the World Wide Web is meaningless if there’s no traffic to enjoy your products, services and insights. Sure, there are paid traffic systems you can shell out for – but even those who dabble in paid traffic envy those who can rank for...
by David Carleton | Apr 22, 2013 | San Diego Local Business Marketing Consultant
Have you ever heard of using websites like Yelp, CitySearch and Google Places as a local business marketing strategy? These are sites that allow ordinary everyday folks to write reviews and leave comments about local businesses. They offer a wonderful way for you to...