by David Carleton | Jan 10, 2012 | San Diego Marketing Consultant
According to some industry surveys, companies sell as much as 50% of all new products and services to first time buyers. That’s powerful information that you should take advantage of to help grow your business. Here’s what a typical purchase process might...
by David Carleton | Jan 3, 2012 | referral marketing
Do you want to get into the “fast lane” for increasing your sales? Creating a successful referral network may just be the strategy that can get you there. I’ve seen this one marketing strategy revolutionize many companies. A referral network is a group of...
by David Carleton | Nov 10, 2011 | referral marketing
How do people find out about your business? Better yet, how do you find out about businesses? How did you find the last person who cut your hair or fixed your car? Chances are you were referred by someone. Business is not so different from the rest of life: one of the...
by David Carleton | May 25, 2011 | Local Business Marketing, San Diego Local Business Marketing Consultant
No matter what you sell, how high the retail price, what time of year or how bad the economy is, people are still buying big-ticket items – houses, cars, Boats, ATVs, hot tubs and more. Are they buying as many as last year? Maybe not. Are they buying less...
by David Carleton | Mar 3, 2011 | Google Adwords, Local Business Marketing, marketing consultant san diego, San Diego Local Business Marketing Consultant, San Diego Marketing Consultant, small business marketing
As I’m sure you’ve already discovered, it now takes more than your typical Sunday ad, radio spot and Google adwords campaign to get the sales you used to. The problem? Fewer buyers and intense competition from everywhere to get them. Over the years, you’ve invested...