Posts Tagged ‘Online Reviews’


Local Business Marketing Strategy – 5 Ways to Show Off Your Awesome Customer Reviews and Testimonials

Monday, May 29th, 2017

You probably already know how important reviews are in terms of marketing your products and services. They break down the barriers your potential customers may have when trying to decide whether or not to do business with you.

Reviews and testimonials can bring a lot of credibility to your business, which ultimately results in higher conversions and more revenue.

Whether you’re a dentist, handyman, attorney, chiropractor, electrician, or other local services company, it is important to build up a certain level of trust with your prospects – and reviews can help you do just that.

In other words, they bring an incredible level of profitability that businesses cannot afford to ignore.

Maybe you already have some glowing reviews and are wondering how to get more eyes on them. This is key.

Here are three places you can show them off for maximum exposure:

1. Your website
Displaying customer reviews on your actual website will really help draw in sales because these prospects are obviously already interested in your business. So putting your customer reviews and testimonials where they can clearly see them will only work to your benefit. Ideally, you should have a testimonials page, but don’t be shy about posting a few of them on your home page and other pages as well.

2. Social media
It’s hardly surprising that displaying your reviews on social media is going to give you ultimate exposure. With millions of visitors every day, these sites give you the opportunity to show off your ratings to a massive number of people. Take Facebook for example.

If you go to the ‘about’ section on your business page timeline, you’ll see it if you edit the address section, there’s an option to check a box which reads “show map, check-ins and star ratings on the page”.

3. Place them inside of your special reports or buyer’s guides
If you’re giving away free e-books or reports to get opt-ins for your email list, put your reviews and testimonials inside of them to boost results. You’re already giving them helpful information that they find valuable by providing the content. Including your reviews and testimonials will further add to the fact that your business is the right one to meet their needs.

4. Add them to your printed marketing materials
Just like everything mentioned above, reviews and testimonials can also help any printed advertising perform better. Most of the time, you may be limited on space, but it only really takes one or two reviews to show prospects that you are reputable.

5. At your place of business
Showing off your reviews and testimonials inside of your place of business is powerful. It’s a great way to show existing customers that they’ve made the right choice and can go a long way in customer retention and referrals.

Reviews and testimonials themselves are important. But it’s where you display them that brings the real value. Displaying them in the places mentioned above will definitely shine a positive light on your business, increase conversions, and help you generate more sales.

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Local Business Marketing Strategy – Do you know how to manage your online reviews?

Monday, July 14th, 2014

 

ReviewsOnline reviews of your business can be a blessing or a curse. It kind of depends on what they say about you.

Review sites are websites where your customers can review your business. They might talk about your service, your products, the experience of visiting your store, etc. The whole point is to tell other people before they go. These sites are basically the new ‘word of mouth.’

The biggies are Google Places, Citysearch and Yelp. On all 3 of these sites, you can ‘claim’ your business, and that’s the first step in managing your online reviews. When you visit your business’s listing, there’ll be a link that lets you claim it. After you claim your listing, you can edit the information and respond to reviews.

Building Online Reviews

Not to overstate the obvious, but you want as many good reviews as possible on these sites. They show up in search engines. One way to get great reviews is to offer the best service possible. Okay, you knew that already. Moving on…

You can usually get stellar reviews from your customers without twisting any arms. First, choose a main review site to use. Find out which of your business’s listings is appearing the most often in search engine results.

Then, put the URL of this listing everywhere – on print materials, menus, your website, receipts, place-mats, business cards, etc. Make sure they see it. Mention it to everyone because it’s a numbers game – only a certain number will actually follow through.

If you want great reviews fast, you can offer a coupon, discount or freebie for everybody who leaves a review. Make it a limited-time offer until you get the pile of good reviews you want so it doesn’t break the bank.

Online Review Damage Control

Now, here comes the tricky part – what if somebody leaves a scathing review on one of these sites and now everybody and their dog can find it in Google search?

First of all, some of these sites will let you ‘flag as inappropriate’ anything really bad. You can’t do this to make negative reviews disappear, of course, but if there’s anything insulting, nasty or inaccurate, you can get rid of it.

You can’t control what people say, but you can control how you react to it. Don’t go ballistic and call them any names or you’ll just look like a jerk. Instead, perform a little damage control.

Respond to all negative reviews and thank them for their feedback. If you can, ask them some follow-up questions so that you can make improvements. You actually can get valuable feedback from bad reviews. But even if the person is obviously just an idiot, you should solicit more information from them about their dissatisfaction. It says to people who read the review, ‘We messed up, but we want to know how we can improve.’

Keep Tabs on Your Reviews

It’s tough to keep an eye on all the new reviews and review sites popping up, but you can use a simple free tool that makes it really easy. Sign up with Google Alerts (google.com/alerts) and enter your business’s name. Whenever that name shows up online, it’ll notify you by email. This way, you can deal with it quickly and perform your damage control if necessary.

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