Posts Tagged ‘local business marketing strategy’


Local Business Marketing Strategy – Paying Attention to Your Most Valued Customers

Monday, September 11th, 2017

While the goal of any company should be to make all of their customers feel valued, it’s especially important to make sure you’re rewarding your most loyal customers. Those being, the ones who frequently use your products and services the most.

These are the customers who are making the greatest impact on your profits. So, if you want to ensure that they continue to do so, showing them they are appreciated is vital.

Why Appreciation is Important

All customers want to feel valued. However, the ones who spend a lot of their hard earned cash on your products and services actually need to feel like their loyalty matters. They expect a much higher level of appreciation than new customers and if they don’t get it they’re more than happy to take their business elsewhere.

When you make your most valuable customers feel appreciated, not only will they continue to stick with you, but they’ll also recommend you to others.

Word of mouth is a powerful marketing tool and it saves you a lot of time and effort when it comes to marketing your services. Your customers become your marketers, making them even more valuable to you.

How to Make Them Feel Valued

So you know why it’s important, but the question is how can you make your valuable customers feel appreciated?

Setting up a tiered loyalty scheme is one idea. All new customers could start on the bottom tier, while your most valued and loyal customers can be included in top tiers. You could even add VIP levels which are accessible via invitation only.

Inviting your most loyal customers to the VIP level will really make them feel special. However, you will need to make sure that the rewards provided at this level are worthwhile.

Similarly, sending discounts to them via email is also a great way to reward loyalty. Be sure to add in your communication that you see and appreciate them as a loyal customer. That way, they know exactly why they’re receiving the special treatment and it will encourage them to continue to do business with you.

Of course, in order to reward your loyal customers, you need to know who they are. Be sure to collect data from your online sales to see which customers regularly purchase from you. Overall, if you take the time to get to know your loyal customers, it will really pay off in the long-term.

Need help creating a VIP strategy? Contact us to learn more call 858-442-3131

Local Business Marketing Strategy – How to Use LinkedIn Ads to Expand Your Reach

Monday, September 4th, 2017

As a business owner or marketing manager, some of the most useful resources available to you can be accessed directly through your LinkedIn profile.

LinkedIn Ads provide a self-service advertising solution that can be directed at a very specific segment of the LinkedIn community, providing you with the tools to advertise towards potential customers and business partners exclusively.

The ability to target your ads as effectively as LinkedIn lets you is quite rare with other services. Only a few of them offer the same depth and efficacy that LinkedIn’s ad program provides, but they are not as popular.

Setting Up Your Ad Campaign

Getting started on your ad campaign is very easy. With a LinkedIn account and a credit card handy, you are able to get started immediately:

1. Create The Ad – LinkedIn provides an ad creation portal that you can use to write the ad in question, choose what site the ad will link to, and more.

2. Select Your Target Audience – Here, you can begin by describing the niche or the LinkedIn population that you would like to address. Since LinkedIn encourages its users to divulge lots of information about themselves (and many do), you have a very healthy degree of options when it comes to choosing who you want to see your ad.

Your ads can be local or international, targeted towards CEO’s or to the currently unemployed, and can even focus on specific segments of these populations in a very efficient way.

3. Set Your Campaign Budget – Once you have decided who you want to see your ads, you need to set the maximum amount of money you are willing to spend on clicks and impressions for your ads.

If you are already using LinkedIn, you have seen ads on their home page already, as well as in your inbox, in search results and more. When you are creating your ads, you need to keep that format in mind and make them stand out.

In general, these ads consist of five elements:

  • Headline – Up to 25 characters of eye-catching text;
  • Description – Up to 75 characters describing the ads focus;
  • From – This is either your personal name or that of your company;
  • Image – A 50×50 pixel thumbnail that identifies your brand.
  • URL – The destination website you want customers to be pointed to.

If these five elements are designed in harmony with one another, you will have an effective and attractive-looking ad that you can immediately begin using to grow your business. Ads have been proven to help businesses that use them effectively.

In order to help people like yourself use them effectively, LinkedIn offers a helpful list of best practices on their partnership page. This list covers simple topics, such as the size of the logo relative to the text and the elimination of generic phrases.

Carefully reading these best practices can help you create great advertisements and have them placed effectively. Working with a marketing consultant will help you see considerable results fast.

Need help maximizing your LinkedIn Ads? Contact us to learn more call
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Local Business Marketing Strategy – Why Local Awareness Ads are Key

Monday, August 28th, 2017

Facebook has introduced a number of excellent tools over the years to aid businesses with their ad campaigns. One of the most recent is its “Local Awareness” ads.

Designed specifically for local businesses, these ads allow you to reach customers only when they are close to your actual store. Up until this feature was introduced, it was only possible to target customers within the same zip code or city. So why is this new geo-target option useful and how can you utilize it to get great results?

Offering a Cost Effective, Targeted Approach

It’s a well-known fact that the more targeted an ad is, the more results it’s going to produce. They may not reach as many people as a more general ad would, but the audience they do reach are more likely to be interested in what you’re advertising – therefore resulting in higher conversions.

The fact that local awareness ads can target customers within just one mile of your store is a fantastic benefit. You’re also able to narrow it down by gender and age too.

Of course one of the biggest benefits is the fact these types of ads are pretty cheap. So if you’re looking to spend as little as possible, while at the same time increasing the chances of converting customers, local awareness ads are highly recommended. They’re also automatically optimized for mobile users which is another benefit within itself.

How to use Them

So now you know some of the benefits, the question is how do you create them?

The first thing to keep in mind is you should only focus on one location in each ad you create. If you don’t, it’s going to prove really difficult to monitor which locations work better for you.

It’s also important to make sure you use the right call to action. There are only two options available to choose from here. You can either choose to target calls or visits. If you opt for the call function, users will be able to call you directly from the ad. If you opt to target store visitors, they’ll be able to get directions to the store.

Finally, the ad needs to provide a good reason for the customer to call or visit you. What works best with local awareness ads is promotions. Time-limited promotions are especially effective so keep this in mind when creating the copy.

As you can gather from the information in this article, local awareness ads are fantastic for local businesses. They are simple, yet can be extremely effective to the success of reaching your true target audience.

Need help creating effective local awareness ads? Contact us to learn more call
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Local Business Marketing Strategy – What Every Small Business Should Know About Yelp

Monday, August 21st, 2017

As a small business, you’ve likely heard that Yelp can be really beneficial in terms of marketing. However, many businesses, especially those just starting out online, have no idea what Yelp actually is and why it’s important.

Below you’ll discover everything you need to know about this popular channel and how it can help your business succeed.

What is Yelp?

Yelp is considered one of the leading free business directories online. It provides a range of free tools to help businesses establish themselves on the internet. According to the company, there are 142 million users who visit Yelp each month. This provides serious marketing potential!

You can set up a Yelp business page which allows you to add contact information, photos and a link to your website. Once you have an account set up, it also allows you to connect with customers, in particular customers who have reviewed your business on the site.

Why Yelp?

  • With so many business directories available online, why should your company choose Yelp? Well, as well as the impressive number of monthly users, there are a few stand-out benefits that come with signing up with this popular company. These include:
  • Around 35% of consumers who have searched for a business on Yelp, go on to visit the company within 24 hours
  • Those who review businesses on Yelp go on to purchase something within a week
  • Yelp listings show up higher on search engine listings
  • Even just a one-star improvement on a review on Yelp provides a 5%-9% increase in revenue

Yelp users also search for a wide variety of businesses. So regardless of which industry you work in, you have an excellent chance of reaching your target market.

Great for online reviews

You probably know just how important online reviews are for your business. Yelp is one of the most popular places customers leave a review. In fact, a staggering 93% of consumers say that they have gone on to make a local purchase after visiting Yelp. So, if you’re looking to target customer reviews, Yelp is definitely the site you want to be on.

However, there’s one crucial thing you need to know about Yelp reviews. Unlike Google and other review sites, Yelp is pretty strict on not encouraging people to leave a review. Instead, it wants customers to only leave a review of their own accord.

Need help creating or utilizing your profile on Yelp? Contact us to learn more call.  Click Here To learn more about our Automated Reviews System.
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Local Business Marketing Strategy – How to Write Effective Text Ads for AdWords

Monday, August 14th, 2017

Local Business Marketing StrategyOne of the most critical pieces of the puzzle when it comes to a successful AdWords campaign is your ad copy. Writing a killer ad won’t just increase your chances of showing up on the top listings; it will also drive in a lot more traffic.

So how do you write effective text ads? Below you’ll discover some of the best tips to follow…

1. Learn from your competitors

More often than not, killer ads aren’t created overnight. It takes a lot of time and effort to realize what works and what doesn’t. If you want to get it right the first time, it helps to look at your competitor’s PPC campaigns.

They will have no doubt put a lot of effort into their text ads over the years. They’ll have done numerous tests and spent a lot of money figuring out which keywords work best for example. So, carry out a search on the keywords you plan to target and see what your competitors are focusing on. That gives you a great idea of which ones are going to be most effective for you.

2. Make use of numbers and symbols

One tip you may not have thought of is incorporating numbers and symbols into your ads. These really help your ads stand out from the competition and more effectively catch the eye than a simple block of text.

For example, an ad which contains something along the lines of “Save up to 50% when you buy today,” is going to draw in a lot more visitors than “great prices guaranteed.”

3. Focus on just one feature

It’s common for businesses to try to advertise all of the key features of a product or service in an ad. After all, the more benefits you list, the more chance customers are going to click on the ad right? Wrong!

There simply isn’t enough space to effectively market all of the benefits of a product in Google AdWords. Instead, focus on the main feature your target audience is likely to be interested in. You could always run several ads, each focusing on different features and figure out which works best for attracting visitors.

Writing killer text ads takes time and effort. The above tips can save you a lot of hard work and help you to get the most out of your PPC campaigns.

Need help creating effective text ads? Contact us to learn more call
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Local Business Marketing Strategy – 7 LinkedIn Profile Mistakes to Avoid

Monday, August 7th, 2017

With LinkedIn rising quickly to become one of the largest professional marketplaces in internet history, it is more important than ever to make sure that your presence on it lets you stand out in a positive, professional way.

You never know who is going to stumble upon your profile; and when they do, you want to make sure they leave feeling impressed and inclined to stay connected.

In order to capitalize on your LinkedIn presence, it is necessary to carefully construct your profile in order to show the best of your brand to potential customers and clients.

The 7 Most Common Profile Mistakes On LinkedIn

1. No Picture – On the Internet, one of the easiest ways to shoot yourself in the foot is to avoid putting up a picture of yourself or your company logo. The fact is that, in the minds of the masses, no picture means not human, i.e. a robot or fake profile.

2. Boring Headline – You have 120 characters you can use to describe yourself in your profile headline. Most people either go strictly by the book and use their job title only or describe themselves in superfluous, mellifluous language that nobody understands or cares about. Go for a middle ground approach that represents you not only clearly, but distinctively as well.

3. Not Updating – Granted, Twitter and Facebook are much more favorable to constant feeds of your activity, but LinkedIn is the perfect place to keep interested clients and customers up to date on what you are up to in a professional sense. News like a colleague’s promotion or a recent article about the company will work perfectly here.

4. Updating With The Wrong Content – If you choose to update your LinkedIn profile with the same things you would put on your personal Facebook page, you should re-examine your social media strategy. Different social platforms have different purposes; and your content should mesh with the purpose of each platform for the best results.

5. Not Using Your Company Description Effectively – This 2000-character space might look fine with some general information about your business, but it is too important of an area to simply copy and paste some sales copy into it.

This is the area where search engine algorithms will be looking most intently for keywords, so you want to make sure you add a few, as well as key figures and statistics that reflect your businesses’ success.

6. Not Connecting With Your Existing Relations – Chances are that the suppliers you work with for your business are also on LinkedIn. Connecting at this level can help to show that your business is both established and active, as well as earn you customers through other relationships those suppliers may have.

7. Profile Set to Private – This could go without saying, but a “private” profile makes it hard for people to find it. Therefore, when you set yours up, make sure it is set to “public” so that new leads can easily find your business.

Need help maximizing your LinkedIn profile? Contact us to learn more call 858-442-3131

Local Business Marketing Strategy – How Online Videos can Help Achieve Customer Loyalty

Monday, July 31st, 2017

Local Business Marketing SuccessVideo marketing is widely known for its excellent customer attraction benefits. In fact, short, helpful and promotional videos are becoming the preferred way consumers choose to consume online content.

So obviously, it’s great for attracting new customers.

However, did you know that it is just as good at retaining customers as it is at gaining new ones?

Using online videos is a great way to build up customer loyalty. So how can you do this?

Building Yourself up as a Trusted Resource

Videos perform a lot better than written content. They’re easier to digest and are extremely effective when it comes to engaging your target audience. When it comes to creating videos for customer retention, there are a few things you need to remember.

First, the video needs to be useful. With customer retention, you need to focus more upon delivering advice and information, rather than promotional content.
You can also release videos in a series, rather than one-off posts. That way, the customer will continue to come back for more as they will start to see you as a trusted resource for information.

The more they trust you, the more likely they’re going to be to buy from you again.

Helping to Build up a Personal Relationship

Brands face a lot of struggles in today’s digital world. One of the main things that has changed due to the high level of competition out there, is customers now expect to develop a personal relationship with a brand.

They like to know who they are buying from. Therefore, you need to give your business a voice if you want to keep your customers coming back. Video is one of the best ways to do this.

It really helps to use your own employees and premises in the video. That way, customers get to know you, they can clearly see the faces they are buying from and it does develop a more sustainable relationship.

You can also make use of storytelling as they tend to play on the viewer’s emotions. Creating a video that triggers happiness, fear and laughter for example, tend to be the most effective.

Overall, video can be a very powerful way to build customer loyalty. Just be sure to research as much as you can prior to making a video. There are so many mistakes you could end up making that would turn customers off, rather than keep them around.

Need help creating your company videos? Contact us to learn more call
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Local Business Marketing Strategy – Google Local Listings 3-Pack will now Include Paid Ads

Monday, July 24th, 2017

It wasn’t that long ago Google decided to ditch its popular local 7-pack in favor of a smaller 3-pack. However, things are set to change once again as the search engine giant ditches one organic local listing and replaces it with a paid ad.

The result? Well, now it’s a 2-pack PLUS an ad, making it much more difficult for businesses to appear in the top listings organically.

Ad Space will now be Sold to the Highest Bidder

That all important third spot on Google’s original 3-pack, is now open to all businesses. It was already difficult enough for businesses to reach the top 3, so with 33% of that ad space now being offered up to the highest bidder, it opens the door for AdWords users to claim their space there.

Some experts feel that there are some disadvantages to this recent change; one being that Google is now set to gain a lot more revenue as businesses are forced to pay to appear in that third space.

They argue that:

  • Good, genuine businesses could be penalized
  • Users will have a worse search experience
  • There will likely be an increase in grey tactics as businesses try desperately to get ahead of their competitors

It does appear to be a confusing step backwards by the search giant. Google has taken several measures over the past decade to ensure its search results are more relevant. Now, it appears to be focusing more upon its own profits than it does providing relevant, useful results.

What can Businesses Do?

So what should you do to increase your chances of being shown in Google’s local listing results? Unless your listings are already ranking highly, you may need to consider paying.

Paid AdWords campaigns are a great effective way to ensure you are showing up in relevant searches. The great thing about AdWords is you can control your budget. Limit the amount you’re willing to spend on AdWords campaigns each day and keep track of how certain keywords are working for you.

When done right, AdWords can be an incredibly successful and powerful marketing tool. Of course, the change also gives you the opportunity to gain more exposure in the top spots, providing you’re willing to spend more. You could end up occupying the top organic spot and the top paid spot if you work hard enough.

The change to the Google 3-pack is going to present more challenges to local businesses overall. However, you can limit the damage, as well as gain the competitive advantage simply by leveraging the power of AdWords campaigns.

Need help with your Google Local Listing? Contact us to learn more call
858-442-3131

Local Business Marketing Strategy – Avoid Losing Customers Due to NAP Inconsistencies

Monday, July 17th, 2017

Local Business Marketing StrategyIn an age where social media is more relevant than local newspapers and local listings are more relevant than the physical Yellow Pages, it has become increasingly important to maintain a consistent business profile online.

NAP stands for the “name,” “address,” and “phone number,” and makes up the basic elements of your company’s online profile.

NAP accuracy can strengthen your company’s credibility and overall brand, while inconsistencies can deter and discourage potential customers. In short, when someone searches for your company on a local web engine such as Google or Yahoo, the ideal situation is that all contact information remains consistent and updated.

Beyond the technicalities of potential customers not being able to reach your company, having the wrong information posted online can also detract from the amount of attention you are receiving in a search.

Google tracks the citations of the business and omits certain information from searches when they detect inconsistent information. The technology Google uses to track your business information will match your listings with as many search results as possible. The less variation you have in this information, the higher the ranking your business could potentially have.

This function was designed to provide the most optimized and relevant search results to users, but can also serve as a major marketing disadvantage to business owners who are not aware of their online profile.

Keeping all of your business’s listing information relevant and synced at all times ensures that your business data is being distributed to the largest number of people possible. The more potential customers you have accessing your business profile, the better chance your business has of succeeding.

Types of Inconsistencies to Avoid

The technical aspect of NAP consistency can be as specific as ending your company’s name with an “Inc.” or “Co.” Some other popular mistakes that business owners make are:

  • Using various spellings and/or abbreviations of the company name
  • Having duplicate listings
  • Misinformation
  • Incomplete information

These errors will create confusion within servers and even among potential clients.

When maintaining consistency, it is important to include area code numbers when listing phone numbers, and spelling out the correct street suffix when providing addresses. Search engines can detect these minute details, which could negatively influence your business’s search ranking if incorrect.

The first step to fixing NAP inconsistency is to take control of your listings on search engines. You can easily do this by typing your business name into a web engine such as Google, Bing, or Yahoo.

Then, you can view and make any changes to the listings that are already available online. By following these steps, you are taking the first initiative to creating a stronger marketing strategy for your business. That stronger marketing strategy will result in more customers and better sales.

Need help checking the accuracy of your NAP? Contact us to learn more call
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Local Business Marketing Strategy – 5 Tips for Creating the Perfect LinkedIn Company Page

Monday, July 10th, 2017

Local Business Marketing SuccessYour LinkedIn Company Page is one of the most important elements of your presence on this social media web service. In order to maximize the benefits of using LinkedIn, it is necessary to have an eye-catching company page that represents you and your business in a meaningful way.

Five Ways You Can Improve Your Company Page

1. Choose a Recognizable and Eye – Catching Banner – The banner of your company page is the first thing that most customers and business partners will see when they enter your page. For this reason, it is very important that your banner be recognizable and effectively branded.

Customers will associate a professional-looking banner with a high quality page that offers useful information, products and services to them. Color is very important here, as choosing a scheme that matches your company brand, as well as the rest of the page, will create a smooth, pleasant experience for anyone who lands on your page.

Another important tip for creating your banner is to make it different than the one you use on your company Facebook or Twitter accounts.

2. Examine your Wording – Two of the greatest pitfalls to an otherwise healthy company page is the overuse of industry buzzwords and standard search terms that every business in the field would use. In order to help your page stand out, it is best to minimize your wordiness as much as possible.

Even though it is tempting to try and prove your company’s worth through a detailed history of your successes on the market, those four paragraphs of information are going to wear out your user’s eyes before they finish reading. Keep your wording short and succinct for the best results.

3. Include a Video – Customers and potential business partners who land on your page may not have time or may lack the mood to read too much. A quick, 30-second video that summarizes your company, the products or services you offer and your goals will help immensely in completing an attractive company profile.

4. Keep Your Information Up To Date – This should come off as an obvious tip, but it is an important one, that many people forget about over time. There are quite a few LinkedIn profiles that, despite a very polished, professional look and approach, still display an old address of the company or an industry that does not match the company profile exactly.

5. Update the Page – One of the most important aspects of using LinkedIn is keeping it active. This means taking advantage of the blog-style news feed format and delivering links to useful information, just like you would on Twitter.

In fact, you can crosslink your posts in order to communicate more easily with your LinkedIn audience through another social media site. This lets you double the effectiveness of any post.

Need help improving your LinkedIn company page? Contact us to learn more call
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