Posts Tagged ‘LinkedIn’


Local Business Marketing Strategy – 7 LinkedIn Profile Mistakes to Avoid

Monday, August 7th, 2017

With LinkedIn rising quickly to become one of the largest professional marketplaces in internet history, it is more important than ever to make sure that your presence on it lets you stand out in a positive, professional way.

You never know who is going to stumble upon your profile; and when they do, you want to make sure they leave feeling impressed and inclined to stay connected.

In order to capitalize on your LinkedIn presence, it is necessary to carefully construct your profile in order to show the best of your brand to potential customers and clients.

The 7 Most Common Profile Mistakes On LinkedIn

1. No Picture – On the Internet, one of the easiest ways to shoot yourself in the foot is to avoid putting up a picture of yourself or your company logo. The fact is that, in the minds of the masses, no picture means not human, i.e. a robot or fake profile.

2. Boring Headline – You have 120 characters you can use to describe yourself in your profile headline. Most people either go strictly by the book and use their job title only or describe themselves in superfluous, mellifluous language that nobody understands or cares about. Go for a middle ground approach that represents you not only clearly, but distinctively as well.

3. Not Updating – Granted, Twitter and Facebook are much more favorable to constant feeds of your activity, but LinkedIn is the perfect place to keep interested clients and customers up to date on what you are up to in a professional sense. News like a colleague’s promotion or a recent article about the company will work perfectly here.

4. Updating With The Wrong Content – If you choose to update your LinkedIn profile with the same things you would put on your personal Facebook page, you should re-examine your social media strategy. Different social platforms have different purposes; and your content should mesh with the purpose of each platform for the best results.

5. Not Using Your Company Description Effectively – This 2000-character space might look fine with some general information about your business, but it is too important of an area to simply copy and paste some sales copy into it.

This is the area where search engine algorithms will be looking most intently for keywords, so you want to make sure you add a few, as well as key figures and statistics that reflect your businesses’ success.

6. Not Connecting With Your Existing Relations – Chances are that the suppliers you work with for your business are also on LinkedIn. Connecting at this level can help to show that your business is both established and active, as well as earn you customers through other relationships those suppliers may have.

7. Profile Set to Private – This could go without saying, but a “private” profile makes it hard for people to find it. Therefore, when you set yours up, make sure it is set to “public” so that new leads can easily find your business.

Need help maximizing your LinkedIn profile? Contact us to learn more call 858-442-3131

Local Business Marketing Strategy – 5 Tips for Creating the Perfect LinkedIn Company Page

Monday, July 10th, 2017

Local Business Marketing SuccessYour LinkedIn Company Page is one of the most important elements of your presence on this social media web service. In order to maximize the benefits of using LinkedIn, it is necessary to have an eye-catching company page that represents you and your business in a meaningful way.

Five Ways You Can Improve Your Company Page

1. Choose a Recognizable and Eye – Catching Banner – The banner of your company page is the first thing that most customers and business partners will see when they enter your page. For this reason, it is very important that your banner be recognizable and effectively branded.

Customers will associate a professional-looking banner with a high quality page that offers useful information, products and services to them. Color is very important here, as choosing a scheme that matches your company brand, as well as the rest of the page, will create a smooth, pleasant experience for anyone who lands on your page.

Another important tip for creating your banner is to make it different than the one you use on your company Facebook or Twitter accounts.

2. Examine your Wording – Two of the greatest pitfalls to an otherwise healthy company page is the overuse of industry buzzwords and standard search terms that every business in the field would use. In order to help your page stand out, it is best to minimize your wordiness as much as possible.

Even though it is tempting to try and prove your company’s worth through a detailed history of your successes on the market, those four paragraphs of information are going to wear out your user’s eyes before they finish reading. Keep your wording short and succinct for the best results.

3. Include a Video – Customers and potential business partners who land on your page may not have time or may lack the mood to read too much. A quick, 30-second video that summarizes your company, the products or services you offer and your goals will help immensely in completing an attractive company profile.

4. Keep Your Information Up To Date – This should come off as an obvious tip, but it is an important one, that many people forget about over time. There are quite a few LinkedIn profiles that, despite a very polished, professional look and approach, still display an old address of the company or an industry that does not match the company profile exactly.

5. Update the Page – One of the most important aspects of using LinkedIn is keeping it active. This means taking advantage of the blog-style news feed format and delivering links to useful information, just like you would on Twitter.

In fact, you can crosslink your posts in order to communicate more easily with your LinkedIn audience through another social media site. This lets you double the effectiveness of any post.

Need help improving your LinkedIn company page? Contact us to learn more call
858-442-3131

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