by David Carleton | Dec 27, 2011 | San Diego Local Business Marketing Consultant
Use cheap guerrilla marketing tactics to turbo charge your lead generation efforts I have 3 definitions of guerrilla marketing: 1. The “stuff” you used to do to get sales or find clients when you first started your business. 2. The “stuff” you used to do before you...
by David Carleton | Mar 3, 2011 | Google Adwords, Local Business Marketing, marketing consultant san diego, San Diego Local Business Marketing Consultant, San Diego Marketing Consultant, small business marketing
As I’m sure you’ve already discovered, it now takes more than your typical Sunday ad, radio spot and Google adwords campaign to get the sales you used to. The problem? Fewer buyers and intense competition from everywhere to get them. Over the years, you’ve invested...
by David Carleton | Feb 19, 2011 | Internet Marketing, referral marketing, San Diego Local Business Marketing Consultant
Testimonials are one of the most powerful yet under-utilized and overlooked tools you can apply to your marketing efforts. They are neutral 3rd party endorsements. They build trust, get attention and overcome skepticism on even the toughest buyers. Customers that give...
by David Carleton | Feb 10, 2011 | marketing consultant san diego, website traffic
Are you a small business owner with a minimal marketing budget? If so, you may need to consider attempting a few tried and true guerrilla marketing strategies. What is guerrilla marketing? It’s the use of your imagination and personal energy to construct...