Posts Tagged ‘Google Adwords’

Local Business Marketing Strategy – How to Write Effective Text Ads for AdWords

Monday, August 14th, 2017

Local Business Marketing StrategyOne of the most critical pieces of the puzzle when it comes to a successful AdWords campaign is your ad copy. Writing a killer ad won’t just increase your chances of showing up on the top listings; it will also drive in a lot more traffic.

So how do you write effective text ads? Below you’ll discover some of the best tips to follow…

1. Learn from your competitors

More often than not, killer ads aren’t created overnight. It takes a lot of time and effort to realize what works and what doesn’t. If you want to get it right the first time, it helps to look at your competitor’s PPC campaigns.

They will have no doubt put a lot of effort into their text ads over the years. They’ll have done numerous tests and spent a lot of money figuring out which keywords work best for example. So, carry out a search on the keywords you plan to target and see what your competitors are focusing on. That gives you a great idea of which ones are going to be most effective for you.

2. Make use of numbers and symbols

One tip you may not have thought of is incorporating numbers and symbols into your ads. These really help your ads stand out from the competition and more effectively catch the eye than a simple block of text.

For example, an ad which contains something along the lines of “Save up to 50% when you buy today,” is going to draw in a lot more visitors than “great prices guaranteed.”

3. Focus on just one feature

It’s common for businesses to try to advertise all of the key features of a product or service in an ad. After all, the more benefits you list, the more chance customers are going to click on the ad right? Wrong!

There simply isn’t enough space to effectively market all of the benefits of a product in Google AdWords. Instead, focus on the main feature your target audience is likely to be interested in. You could always run several ads, each focusing on different features and figure out which works best for attracting visitors.

Writing killer text ads takes time and effort. The above tips can save you a lot of hard work and help you to get the most out of your PPC campaigns.

Need help creating effective text ads? Contact us to learn more call

Local Business Marketing Strategy – Using Google AdWords to Capture Leads

Monday, July 13th, 2015

Local Business Marketing StrategyGoogle AdWords is an advertising platform that positions ad copy at the top, bottom, or next to, the organic search results for a given search engine query. The placement and choice of the ads is dependent in part on a proprietary calculation of the relevance of the search string to the ad copy.

Running a successful campaign on AdWords is all about relevance. Click-Through Ratio (CTR) is the primary metric that determines whether or not your ads are relevant (The % of people who are seeing your ad who click on it). If you can learn how to maximize your CTR, you can pay a lower amount per click, have a higher CTR, and get a higher position for a lower price.

The term “Call-To-Action” (CTA) is pretty standard in marketing; and it’s very important when working with Google AdWords. A CTA basically tells viewers of the ad exactly what you want them to do. Some studies have shown that adding a CTA to any marketing method has improved results substantially.

Having a clear CTA is important because it moves viewers to literally take action. Your ad copy should be keyword-rich and provide some sense of urgency. When you combine these with a solid CTA, many viewers will be enticed to click to learn more.

In order to convert your leads once they click on your ad, the landing page has to be right and ready. Whether you’re sending them to a page on your website, or a stand-alone lead capture page, the success of your Google AdWords campaign is highly dependent upon the landing page.

Having relevance between the search term, the AdWords ad, and the landing page is critical. Otherwise, you’ll simply lose money on your campaign in the end; AdWords campaigns can be expensive for some keyword phrases, so you definitely want everything to be intact for the best results.

Instead of trying to do it themselves, many small business owners hire an expert who knows how to do perform keyword research, analyze the target audience, and craft compelling ads. This way, they can get started on the right track without risking their budget.

When it comes to generating new leads online, of course you can always work towards getting your website pages to rank higher in the organic listings. However, this tends to take some time.

If you’re looking for a quick way to drive highly-targeted traffic to your website, Google AdWords is a great local business marketing strategy to use.

Need help using Google AdWords? We can help. Contact me personally to learn more or call 858-442-3131

Local Business Marketing Strategy – Pay Per Click – Google Adwords – Buying Attention: Google Adwords

Tuesday, October 18th, 2011

Do you have a special event coming up? A big sale? How would you like to cut right to the top of the search engine results and publicize your business and your site? With Google Adwords, you can do that.

Google Adwords is a form of Pay Per Click Advertising, or PPC. By bidding on a keyword, you secure a spot in Google’s “sponsored links” section, which is usually above the organic results. It can be a great tool to gain instant traffic.

How much is it? It’s free to join. But in fact one of the benefits of Adwords is that you decide how much you will spend on advertising through the bid system. There’s no set fee, it’s completely up to you. The more paid, the higher you place in the results. Then, when a prospective customer clicks on your link, you pay whatever the bid amount was.

Like any advertising campaign, it’s important to consider many factors before using Adwords, including:

How much money are you willing to spend? It can be disheartening to see your entire budget disappear in an hour, for example.

-content of the ad
Because you’re paying a premium for the spot you secure, it’s important that you make the statement you want to make. Try to offer incentives.

-site content
After you spend money to get traffic to the site, remind yourself that the site has to have something to offer. Never spend money on Adwords if you haven’t done the preliminary work setting the foundation on the website itself.

Mounting a successful Pay Per Click Adwords campaign can be complex, so you may need some help when you are just starting out with it. For more information about Adwords, and some tactics to use Click Here

David Carleton is a San Diego Local Business Marketing Consultant who specializes in showing small business owners how to spend less and get more from their marketing and advertising using low cost strategies in local business marketing, lead generation and conversion, Internet marketing and social media. To download a copy of the free report, “7 Steps to Website Success”, go to

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