Posts Tagged ‘Facebook Ads’

Local Business Marketing Strategy – Why Local Awareness Ads are Key

Monday, August 28th, 2017

Facebook has introduced a number of excellent tools over the years to aid businesses with their ad campaigns. One of the most recent is its “Local Awareness” ads.

Designed specifically for local businesses, these ads allow you to reach customers only when they are close to your actual store. Up until this feature was introduced, it was only possible to target customers within the same zip code or city. So why is this new geo-target option useful and how can you utilize it to get great results?

Offering a Cost Effective, Targeted Approach

It’s a well-known fact that the more targeted an ad is, the more results it’s going to produce. They may not reach as many people as a more general ad would, but the audience they do reach are more likely to be interested in what you’re advertising – therefore resulting in higher conversions.

The fact that local awareness ads can target customers within just one mile of your store is a fantastic benefit. You’re also able to narrow it down by gender and age too.

Of course one of the biggest benefits is the fact these types of ads are pretty cheap. So if you’re looking to spend as little as possible, while at the same time increasing the chances of converting customers, local awareness ads are highly recommended. They’re also automatically optimized for mobile users which is another benefit within itself.

How to use Them

So now you know some of the benefits, the question is how do you create them?

The first thing to keep in mind is you should only focus on one location in each ad you create. If you don’t, it’s going to prove really difficult to monitor which locations work better for you.

It’s also important to make sure you use the right call to action. There are only two options available to choose from here. You can either choose to target calls or visits. If you opt for the call function, users will be able to call you directly from the ad. If you opt to target store visitors, they’ll be able to get directions to the store.

Finally, the ad needs to provide a good reason for the customer to call or visit you. What works best with local awareness ads is promotions. Time-limited promotions are especially effective so keep this in mind when creating the copy.

As you can gather from the information in this article, local awareness ads are fantastic for local businesses. They are simple, yet can be extremely effective to the success of reaching your true target audience.

Need help creating effective local awareness ads? Contact us to learn more call

Local Business Marketing Strategy – How to Write Facebook Ad Copy that Converts

Monday, June 19th, 2017

Are your Facebook ads failing to convert? The answer could be in your content.

Attracting potential customers is one thing, but getting them to actually visit your website and fill out a form is entirely another. While Facebook ads have the power to bring in millions of potential customers, there are a lot of mistakes you can make when writing them.

Here you’ll discover how to write Facebook ad copy that converts and subsequently boosts your bottom line.

Make Sure it’s Relevant

One of the main reasons many Facebook ads fail to convert is because they aren’t relevant to the content they’re linked to. So, if you’re finding you have a high click-through rate, but a low conversion rate in comparison, relevance could be the issue.

Make sure what you write in the ad, accurately reflects what the user is going to receive. If the link from the ad just takes them to your homepage for example, rather than a dedicated landing page related to the ad, your conversion rate will suffer.

Create a Compelling Headline

As you’re only given 25 characters for the headline, it’s vital you make the most of them.

One of the worst things you can do is use your business name. This is surprisingly common, yet it’s going to prove really ineffective. Why? Because it acts as more of a statement than an enticement.

Your jobs here is to make people want to click on the ad and to do that they’re going to need a compelling reason. A great way to do this is to include discount or promotional information such as “50% off all products”. This captures the attention right away and provides a good reason for users to click through.

Include an Image

In the world of marketing, images are much more effective than written content. What’s great about Facebook ads is they allow you to use multiple pictures in the same ad. It’s actually quite clever as you can set it so that different images appear to different groups of people.

Just be sure to check the guidelines to see what size restrictions apply to Facebook ads to prevent your ad from getting rejected.

The above tips will help you to ensure your ads not only grab your audience’s attention, but will lead to a higher conversion rate. The more ad viewers you can convert into customers, the more revenue you can add to your bottom line.

Need help creating your Facebook ad? Contact us to learn more call

Local Business Marketing Strategy – 3 Facebook Ad Bidding Tips

Monday, May 8th, 2017

Local Business Marketing StrategyThink all you have to do to create successful Facebook ads is utilize a stand-out design and write killer copy? Think again…

While the above is definitely going to help, it’s not going to do anything at all if you aren’t bidding properly. When done incorrectly, you could end up failing to reach a massive portion of your target audience, as well as waste a lot of money in the process.

So how should you bid? Below you’ll discover 3 great Facebook ad bidding tips…

1. Do a split test
One of the most vital tips you can follow to ensure you’re bidding correctly is to carry out split tests. This basically involves testing out different types of ads.

A good example is creating two of the same ad and targeting two different demographics. You then measure exactly which demographic responded better to the ad.

You could also do this with keywords. Try out ads that focus on different keywords and see which produce the highest click-through rate.

It’s impossible to tell whether you’re bidding correctly, without knowing which types of bids bring the best results.

2. Consider your objective
The objective of the ad will very much affect the bid strategy you should use. If you’re looking to gain more conversions and increase sales, the pay per click bidding strategy is the one you’ll want to go with.

In fact, this is the bidding strategy recommended to all businesses just getting started with Facebook ads. It’s really easy to control your budget and the ads encourage people to click on them.

On the other hand, if you’re looking to boost brand awareness, you might be better off with a pay per impression strategy. This allows you to pay for a set amount of views for your ad. It doesn’t necessarily guarantee that the users will click on it, but it does gradually build up your brand awareness and is pretty cheap compared to pay-per-click.

3. Don’t bid too low
It’s common for local businesses to start off with a very low budget. After all, you don’t want to end up wasting a lot of money if you don’t know what you’re doing. However, bidding too low is going to be detrimental.

A low bid won’t get your ad displayed to a large target audience, so the returns you make are also going to be low. You should start with a budget of at least $10 per day, but the more you can spend, the higher the returns are going to be.

These are some tips you can use to ensure your Facebook ad bidding strategy delivers the best results. The key is to do as much research as you can before bidding to ensure you know exactly what you’re doing.

Need help creating your Facebook ad? Contact us to learn more call 858-442-3131

Local Business Marketing Strategy – How Do Facebook Ads Work?

Monday, September 29th, 2014

ReviewsFacebook advertising can be a powerful tool in your marketing plan, as it offers advantages specific to social media marketing that search engine alternatives like Google Adwords simply can’t compete with. Want to know more of what it’s all about? Here is a guide to how Facebook ads work:

How to get started. Facebook makes it easy for easy the most inexperienced advertiser to create and run an ad via its user interface. Access the “Create an Ad” link from your home page, then simply fill in the blanks and submit your ad for approval. Your ad will go live as soon as Facebook clears it, which should be within a matter of hours.

How to create an ad. As previously mentioned, you just have to fill in the blanks. Which fields, specifically, will you have to complete? To create a Facebook ad, you will have to choose a catchy title (25 characters or less), write some body text (within 135 characters), and upload an image (usually a company logo or product photo).

Targeting. One of the greatest advantages of using Facebook advertising is that you can use all of the data that Facebook aggregates about its 400+ million users to target a very specific corner of the market. Just what kind of information does Facebook have on its users? Basically, everything from their profile section (age, location, gender, relationship status, employer, religious affiliation, and more), as well as everything they post, like, comment, or share. When you consider this wealth of data, the possibilities for fine-tuning your targeting seem endless.

Managing your campaign. You have several options when it comes to how you want to run your campaign. You may set a daily budget or a per-day budget. Additionally, you get to decide whether you want to pay on a pay per click or pay per impression basis. Facebook will offer a suggested range in which to set your bid (price you are willing to pay per click or impression). While you don’t have to bid within this range, it is recommended that you bid at least within it (or even above it) if you want to stay competitive with other marketers vying for the same position in front of your target audience.

Successful pay per click marketing is the result of extensive data analysis, creative problem solving, and testing through trial and error. To get the most return on your investment, you may want to put your pay per click marketing campaigns into the hands of experienced professionals like us.

We specialize in helping small business owners drive more traffic, generate more leads and increase sales using proven strategies in lead generation and conversion, Internet marketing and social media. Feel free to contact David Carleton at 858-442-3131 for a free, no obligation consultation!

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