Google AdSense is an advertising platform that enables content publishers to display text, video, image, or interactive media ads on their websites or other content hubs (such as blogs and YouTube).
These ads are automatically targeted to the site’s audience and content. It’s a hands-free advertising program that lets website owners simply place a code into their sites – and these codes will display relevant ads to site visitors. The advertisements are chosen, sorted, and maintained by Google.
When visitors click on these ads, the AdSense account owner (website owner) will earn money on either a per-impression or per-click basis. While this is definitely a hands-free way to generate income for your website, it may not be the best option for local businesses.
1. You Could Be Advertising For Your Competitors
Google AdSense will display ads that match the content of your website. So essentially, if your competitors are running a Google ad based on keyword phrases related to your industry, you could inadvertently be advertising their products and services on YOUR website. This is definitely something you don’t want to do.
2. You Could Send Away Potential Customers
You don’t want very attractive, very appealing ads to send your customers elsewhere; you want your visitors to stay on your site for as long as possible. Google targets AdSense ads very well, and they will include keyword phrases that your audience is interested in. Instead of sending them away from your site, use that space for other ads directly related to your business in particular.
You’re probably starting to see why Google AdSense may not be a good option for your website. Of course, this all depends on the type of business you have and the overall purpose of your site. But for most brands looking to reel in more local customers, it could do more harm than good.
However, if your company is interested in generating passive income by creating authority websites within your niche, but not really focused on generating new local customers, Google AdSense could potentially be a good local business marketing strategy. If you’re not sure, you can always consult with an online marketing specialist who will help you determine when it’s a viable option and when it should be avoided.
Need help with Google Adsense? Contact us to learn more David@StreetSmartSalesAndMarketing.com or call 858-442-3131
