Local Business Marketing Strategy – Get More Out of Your Marketing with Google Trends
Google Trends is an online service that is based on searches performed in the Google search engine; in other words, it is excellent for keyword research and brainstorming possibilities that will take your online presence to the next level.
It will show you how popular certain keywords or keyword phrases are, which is powerful information for any search engine optimization (SEO) campaigns.
The heart of SEO is keyword research. Keyword phrases are what your customers will use to find your company online. Using Google Trends, you can see how popular certain keywords are in your specific area, and you can also get suggestions for more related keywords.
With this completely free tool, you can easily compare the search volume between two or more different terms; as a result, you can build a list of profitable keyword terms based on real information instead of taking a guess at which terms you should target.
Need content ideas? Google Trends is perfect for helping you come up with content ideas for your website, blog, videos, or social media posts. Spending just a few minutes to do some research can give you a whole list of ideas with just a few clicks of the mouse.
You can learn a whole lot about your target audience using Google Trends as a local business marketing strategy; information that you may have never learned by reading some industry publication or trade magazine. Instead, you will get the real, raw data about what people are searching for on Google.
Want your main company website or secondary site to sit on a keyword-rich domain name? Google Trends can help you pinpoint the best domain names based on hot keyword terms.
Much like Google Alerts, you can use Google Trends to monitor your competitors too. It may not work for every business, especially those with very few searches for their specific name. However, if there is data available that is specific to one of your competitors, this is an excellent way to see how many people are searching for their company name vs. yours.
Google Trends has numerous features built-in that can take your business to new heights. As a small business owner, you are always in the fight for more local customers or clients. So you need as many tools in your arsenal as possible that will help you improve your online presence and maintain solid visibility.