Local Business Marketing Strategy – QR Codes – What are QR codes?


You’ve probably come across them and don’t know what they are. Little black squares on a white background, each one looks like a speckled square. But they might be the most exciting new marketing method that a lot of people don’t know about: they’re QR codes.

QR codes, abbreviated from Quick Response codes, are two-dimensional graphics that contain information about whatever their creator intends. These codes are read by mobile smartphones. Most studies show an increasing use of cellphones, so QR codes have almost unlimited potential to reach customers and provide them with information about products, services, and everything in between.

Creating and Reading QR codes

There are a number of free QR code generators that are straightforward and easy to use. To read a QR code, you need a smartphone and you need to download an application first.

Uses of QR codes

Popular in Japan since the 1990s, QR codes are just beginning to catch on in this country. They’ve been used in art shows to provide further information on the artists, and as business cards, without the physical cards.

They’re used on mailing pieces, and on the outside windows of restaurants to explain their dishes and prices when the restaurant is closed. Because they are not widely used yet, a great opportunity exists for business owners to be technology pioneers and find creative uses for these codes.

QR codes can be a great way to connect with customers when they are on the go. Realtors, for example, use QR codes on their sales signs. People drive by, capture the code, and look at the information when they can.

These codes are ultramodern and can cast a cool, futuristic glow on business owners who take the chance to work with them. And there are no limits to what they can be used for, sparking creativity and business at the same time. For much more information, have a look Here

David Carleton is a San Diego Local Business Marketing Consultant who specializes in showing small business owners how to spend less and get more from their marketing and advertising using low cost strategies in local business marketing, lead generation and conversion, Internet marketing and social media. To download a copy of the free report, “7 Steps to Website Success”, go to http://LocalBusinessMarketingSuccess.com

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